DIRECTOR, DESIGN SHOPS - WESTSerena & Lily is seeking a Director, Design Shops - West to lead a dynamic and established portfolio of Design Shop Managers. This role is responsible for driving business performance through strong leadership, talent development, and operational excellence-while ensuring a consistent, elevated customer experience across all locations. The West Director will focus on optimizing performance, strengthening leadership capability, and driving consistency across a more mature fleet, while partnering cross-functionally and with peer regional leaders to support continued growth. This role will also support our Outlet locations.
RESPONSIBILITIES:Lead & Develop High-Performing Teams- Coach, develop, and inspire Design Shop Managers to lead with confidence and accountability
- Build a strong leadership bench through recruiting, succession planning, and ongoing development in a fast-growth environment
- Foster a culture aligned with Serena & Lily's brand ethos: Innovation, Style, Integrity, Optimism, Expressiveness, Confidence, and Appreciation
- Lead effective store visits focused on driving behaviors which enable the team to consistently deliver results in all areas of the business
- Create an environment where teams feel supported, challenged, and engaged
- Advance and elevate tenured leaders while strengthening retention and engagement
Drive Business Performance- Own regional performance, including sales, productivity, and expense management
- Analyze regional performance using data tools to identify challenges and execute action plans for underperforming locations
- Translate company strategy into clear priorities and actionable plans
- Identify opportunities to drive comp growth and improve efficiency across both established and developing doors with hands on approach
- Adapt approach to meet the needs of new and evolving markets with urgency
Elevate the Customer Experience- Champion a best-in-class, design-driven customer experience
- Ensure brand standards are executed consistently across all locations
- Leverage tools, technology, and insights to continuously refine and elevate the experience
- Navigate diverse, high-touch markets with a strong customer-first mindset
Operational Excellence & Scale- Reinforce efficient, scalable processes that support consistency and performance
- Ensure compliance and operational standards are executed across the fleet
- Champion and reinforce best practices in S&L systems
- Play an active role in new store openings, including setup, training, and launch execution
- Ensure and enforce the visual presentation and merchandising aspects of the stores are consistent with brand vision and company standards.
- Provide hands-on support during critical growth moments and leadership transitions
Collaborate & Influence- Partner with cross-functional teams to improve processes and resolve challenges
- Collaborate with peer regional leader to ensure alignment and share best practices
- Synthesize field insights to inform leadership and enable faster decision-making
WHAT SUCCESS LOOKS LIKE- Strong, stable leadership teams across the region
- Consistent execution of brand and operational standards
- Positive sales and profitability trends
- High team engagement and retention
- A seamless, elevated customer experience
REQUIREMENTS:- Proven ability to lead, motivate, and develop high-performing teams
- Strong business acumen and analytical skills
- Excellent communication and interpersonal skills
- Ability to influence cross-functionally and lead through complexity
- Self-starter with a solutions-oriented mindset
- Proficiency with MacOS, Microsoft Office, and virtual tools (e.g., Zoom); design or 3D rendering experience a plus
- Ability to travel.
- Ability to process information and merchandise through computer system and POS system.
- Ability to work varied hours/days, including weekends and holidays due to the needs of the business.
COMPENSATION: - $120-140k per year is the anticipated starting base pay for this role. The role is bonus eligible. This range represents the low and high end of the anticipated base salary range for this role. The actual base pay is dependent upon many factors, such as: experience, education, and skills.
- Employees (and their families) are covered by medical, dental, vision, and basic life insurance should they choose to participate in Serena & Lily's benefits. Employees can enroll in our company's 401k plan. During the first year of employment, full-time employees accrue twenty-one days of PTO and seven paid holidays throughout the year.
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