About the RoleForbes Advisor is hiring a Director of Creative Production to build and run the production + post production engine that powers our paid social and native creative across every vertical (Health, FinServ, Insurance, Home & SMB). You will own the in-house Editor/Designer team and the Producer, DP/Shooter, and Crew roster that gets us from creative brief to launched ad at performance-marketing pace.
The role reports into the VP Creative and partners with three Creative Directors who set vertical creative direction. You will hire, develop, and retain a team of Editor/Designers (one combined role with both motion and static skillsets) and post production staff, source and manage a flexible roster of Producers and Shooters/Crew, and own the production craft across remote UGC, in-studio shoots, on-location work, and AI-generated content.
The successful candidate is a senior production leader. You have run a paid social or DR creative production team before. You can hire and develop generalist Editor/Designers and source contract production talent across the US. You have strong on-set instincts and have run shoots yourself. You direct DPs, coach non-actor talent, manage time and budget, and ship usable footage. Above all, you balance craft and speed at the volumes performance marketing demands.
We are a human-led shop that uses AI to accelerate output without diluting craft, and you will be expected to operate that way from day one. You can articulate where AI sharpens production workflows and where it weakens them. AI fluency is a baseline expectation. You already use it to improve the quality and efficiency of your team's work.
RESPONSIBILITIES:
- Own end-to-end production for paid social and native creative across all four verticals (Health, FinServ, Insurance, Home & SMB).
- Hire, develop, and retain a team of senior Editor/Designers (combined motion and static skillset, generalist across categories) and post production staff.
- Source, vet, onboard, and manage a flexible contract roster of Producers, Shooters, and Crew across the US.
- Source and manage freelance casting directors, and build and maintain a library of remote UGC creators to cast from at speed.
- Own shoot operations end-to-end: pre-production, casting, locations, on-set production, and post.
- Own post-production workflows, DAM and asset library standards, and the production-to-launch handoff.
- Own AI-augmented production tooling and workflows: templates, prompt libraries, automated post, generative video.
- Manage shoot budgets and contractor billing. Partner with Finance on production spend forecasting.
- Partner with Creative Directors to translate creative briefs into shootable, produceable plans that hold the bar.
- Set quality standards for every output mode (UGC, in-studio, on-location, AI) and audit consistency across verticals.
- Available to travel to locations to run shoots and supervise production.
REQUIREMENTS:- 8+ years in direct-response or paid social creative production, with at least 3 years managing a production team.
- Demonstrated experience hiring, developing, and retaining generalist Editor/Designers (motion and static combined role) or comparable production hires.
- Experience managing both full-time teams and contract or freelance production rosters.
- Strong on-set craft. You can run a shoot yourself, direct non-actor talent, manage time and budget, and ship usable footage.
- Production fluency across multiple content modes: remote UGC at volume, in-person studio and location shoots, and AI-generated or AI-assisted content.
- AI-augmented production fluency. Regular use of AI tools across ideation, post-production, asset generation, and operations.
- Demonstrated speed and volume in performance marketing environments. Comfortable running multiple shoots and dozens of cuts per week without dropping the bar.
- Budget management for shoots and contractor billing.
- Vendor and freelance talent relationship management across producers, DPs, shooters, and post talent.
- Strong collaboration skills across Creative, Buying, Finance, Legal, and external partners.
- Self-starter with an entrepreneurial mindset, comfortable in a start-up style operating environment.
- Excellent communication and organizational skills.
STRONG PLUSES: - Direct experience producing for regulated DR categories (Health, FinServ, Insurance, or comparable).
- An existing network of go-to freelance Producers, DPs, Shooters, and post talent.
- Familiarity with DAM systems (Air, Frame.io, or comparable) and production project management tooling.
- Experience building reusable AI workflows for creative production: templates, Claude Projects or custom GPTs, prompt libraries, or agentic tooling that compounds team output without diluting craft.
- Comfort reading performance dashboards (Looker, Tableau, in-platform reporting) to inform production priorities.
- Background in long-form, documentary, or narrative production that has translated to short-form DR.
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