Flashfood

Director of Communications

Flashfood$110K — $130K *
US-AnywhereRemote in United States
Food & Beverages
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • At least 8 years of experience in Media Relations, Executive Visibility, Creator Relations, Government Affairs, Internal Communications, and Social Impact.
  • Proven track record of securing earned media across diverse platforms.
  • Expertise in crafting corporate narratives for high-growth consumer and tech industries.
  • Strong judgment for high-stakes communication decisions in fast-paced environments.
  • Data-driven approach to define and measure success, adapting strategies based on outcomes.

Responsibilities

  • Drive external narrative and brand perception using various storytellers and partners.
  • Lead Media Relations, Creator Relations, Government Affairs, Internal Communications, and Social Impact initiatives.
  • Collaborate with Marketing to create impactful campaigns that tell the brand's story.
  • Identify storytelling opportunities in partnership with cross-functional teams to advance business goals.
  • Develop and execute a strategy for executive visibility in media and industry events.
  • Generate an ongoing slate of consumer PR stories to maintain brand relevance among key audience leaders.
  • Cultivate and maintain relationships with both traditional and new media outlets to promote the brand.

Benefits

  • 100% remote work with flexibility and trust.
  • Mission-driven work focused on reducing food waste and improving food access.
  • A collaborative team environment with ambitious goals.
  • Real opportunities for career advancement.
  • Competitive salary, equity, and comprehensive benefits.
Full Job Description
What We're Looking For

We're looking for a Director of Communications tohelp shape the brand of Flashfood in the world, by telling stories about our business, our technology, our environmental impact and the shoppers and retail partners who love us.

The goal of our Communications function is to raise awareness, drive adoption (for both shoppers and retailers), build trust and loyalty, and increase brand love and affinity.

This dynamic leader will be highly strategic in their approach, inherently collaborative with other internal teams, and deeply curious about all the aspects of the business, our industry and the key stakeholders who are most important to its success. This person is a proactive, forward-thinking professional who can see around corners, and knows how to position the brand in the right way, at the right time, with the right people.

This role is ideal for someone who:
  • Thrives in a constantly evolving environment (in a good way, we're growing fast!)
  • Thinks strategically across both sides of our marketplace, shopper and retailer, and builds cohesive stories that inform, attract, and create lasting affinity for each
  • Communicates brilliantly, whether in writing, in a room, or through visuals
  • Takes ownership and drives ideas all the way through execution
  • Builds strong relationships inside and outside the company, and knows how to activate them for mutual benefit
  • Balances speed with quality, and short-term wins with long-term thinking
  • Is driven by solving real business problems with measurable impact
What You'll Do
  • Drive the external narrative and overall perception of Flashfood, using outside storytellers (press, creators/influencers, podcasts, etc.) and partners (NGOs, etc.) as your canvas
  • Lead Media Relations, Creator Relations, Government Affairs/NGO Outreach, Industry Relations, Internal Comms, and Social Impact for Flashfood
  • Partner with Marketing to produce campaigns that showcase the brand's impact, and turn our announcements and activity into storytelling opportunities
  • Partner with teams across the company (e.g. Product) to mine for storytelling opportunities that drive the business forward
  • Create and execute an executive visibility strategy, platforming our key execs in press, industry events, and beyond
  • Develop an ongoing slate of consumer PR stories that keep Flashfood topical among our KOLs, and broaden the range of media that covers us
  • Build a cohesive Creator Relations strategy, partnering with third-party creators and influencers to tell brand stories that bring in new audiences and retain current ones
  • Build and nurture relationships with press - both traditional media (print, broadcast, .com) and "new media" (podcasts, Substacks, etc.) - to land stories that advance the brand
  • Lead our relationships with relevant government entities and NGOs, partnering with them to elevate the Flashfood brand and the impact we're having on food waste reduction
  • Partner with People on our internal comms strategy and approach
  • Lead the assembly and dissemination of the annual Impact Report
  • Partner with our PR agency, briefing and guiding them with efficiency and impact
What You'll Bring
  • A deep expertise shaping corporate narratives for high-growth companies, ideally within consumer, tech, or marketplace driven industries
  • At least 8 years experience in a cross section of the following categories: Media Relations, Executive Visibility, Creator Relations, Government Affairs, Internal Comms and Social Impact
  • Strong earned media experience, with an impressive track record of landing stories in a variety of media outlets
  • Extensive experience working across earned media, influencer, editorial, and event-driven communications
  • Strong judgment when it comes to decision making around high-stakes external activity
  • Strong problem-solving skills and the ability to navigate ambiguity
  • Proven ability to execute and deliver results in a fast-paced environment
  • Effective communication and collaboration skills
  • A high level of ownership and accountability
  • Comfort working cross-functionally and balancing competing priorities
  • Data-driven mindset, with the ability to define success, measure performance, and adjust based on impact
Nice to Have
  • Experience in product communications
  • Experience working across both the US and Canadian markets
  • Experience working with or for a two-sided marketplace
  • Experience leveraging AI tools and strategies to boost performance
What We Offer
  • Competitive salary, equity, and comprehensive benefits
  • 100% remote work with flexibility and trust
  • Mission-driven work that reduces food waste and expands access to affordable food
  • A fast-growing, collaborative team with big ambitions
  • Real opportunities for career growth

About Flashfood

Flashfood is a mobile app that allows grocery stores to sell surplus food at a discount. The app helps reduce food waste and provides consumers with affordable food options. Flashfood was founded in 2016 and is headquartered in Toronto, Canada.
Learn more about Flashfood
Size
50 employees
Industry
Founded
2016

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