The Opportunity
Hyatt seeks an enthusiastic Director of Commercial Performance Optimization to join our Commercial department. In this role, you will be collaborating closely with the broader Marketing, Digital, Revenue Management, Distribution, Hyatt Sales Force, Legal, and Operations team, where you'll be instrumental in continuing to make Hyatt a leading hospitality company. You will be part of a team that is passionate about our purpose, committed to nurturing curiosity and new skills, and building connections across the organization with colleagues, customers, and guests.
The Director of Commercial Performance Optimization is responsible for diagnosing commercial performance challenges and implementing targeted strategies to accelerate revenue growth and restore commercial health across underperforming and at-risk hotels in the Americas. This leader will identify business development opportunities, reset sales deployment, and enhance property-level sales execution to drive sustainable topline improvements.
Reporting to the Regional Vice President, Commercial Performance, the Director will partner with hotel teams, Sales, Marketing, and Revenue leaders to develop integrated, data-driven sales recovery plans. The role requires a strategic sales leader who can engage directly with on-property and regional stakeholders to deliver impactful, measurable results while fostering long-term relationships with key customers and partners. You will be part of a team that is passionate about our purpose, committed to nurturing curiosity and new skills, and building connections across the organization with colleagues, customers, and guests.
Who You Are
As our ideal candidate, you understand the power and purpose of our culture of care, and embody our core values of Empathy, Inclusion, Integrity, Experimentation, Respect, and Wellbeing. You enjoy working with others, are results-driven, and are looking for a variety of opportunities to develop personally and professionally.
The Role
The Director of Commercial Performance Optimization is responsible for driving top-line commercial performance across a portfolio of underperforming hotels. It ensures that commercial strategies are tailored to each hotel's unique positioning and market dynamics to accelerate performance beyond previous trajectory.
This individual proactively identifies and pursues revenue-generating opportunities through market intelligence, strategic targeting, and professional selling practices. Key focus areas include negotiated transient and group segments, prospecting and converting new business, and partnering with hotel teams to execute property-specific commercial goals. The role leverages data, sales tools, and lead generation platforms to optimize funnel management, respond to inbound demand, and drive proactive outbound sales efforts.
This position is instrumental in creating sales traction for hotels during a time of heightened need, requiring agility, strong communication, and a deep understanding of sales systems, hotel operations, and turnaround strategy.
Additional responsibilities include:
• Develop customized commercial recovery strategies based on market conditions, customer segments, comp set analysis, and demand potential.
• Recalibrate property sales efforts to target high-value segments and accounts with immediate revenue potential.
• Evaluate sales deployment, account management, and market coverage to optimize team productivity and focus.
• Partner cross-functionally with Revenue, Marketing, and HSF to align strategies with pricing, positioning, and promotional plans.
• Serve as a strategic advisor to hotel leadership and ownership, presenting data-driven insights and action plans with clarity and accountability.
• Champion commercial leaders to foster a high-performance culture optimized commercial results.
• Conduct topline revenue diagnostics and monitor KPIs to identify gaps, trends, and opportunities for performance improvement.
• Support reforecasting and pipeline planning aligned with revised strategies and market realities.
• Establish short-term measurable goals and track ROI of sales initiatives, adjusting tactics as needed.
Help articulate the Hyatt value proposition to owners/operators and accelerate commercial performance of underperforming assets.
