Bachelor's Degree in Business or Communications/Advertising preferred
5-7 years' experience in an advertising or marketing agency
Experience in traditional and digital media with holistic planning
Background in healthcare and multi-unit home services
Proficient in Microsoft Office Suite (Excel, Word, PPT)
Experience presenting to senior automotive decision makers
Ability to analyze and communicate campaign analytics effectively
Responsibilities
Develop and maintain strong client relationships and act as a liaison
Travel to client locations as needed
Create strategic recommendations for clients
Identify opportunities and position services to meet client goals
Present strategic recommendations to clients
Advocate for clients to ensure team alignment on project deliverables
Collaborate with teams to translate client objectives into project specifications
Manage various campaign types including digital, print, and social
Prepare budget tracking and reporting for agency profitability
Create marketing plans and project calendars to support initiatives
Write proposals and RFPs, and deliver compelling presentations
Conduct research to inform client strategies and tactics
Facilitate and interpret marketing research findings
Provide comprehensive campaign reports and insights
Manage email and direct mail campaigns effectively
Benefits
Opportunity to work in a fast-paced, award-winning agency
Commitment to innovation and growth through client service
Support for continuing education and professional development
Recognition as a Best Place to Work
Collaborative and entrepreneurial work environment
Full Job Description
About the role
This is your opportunity to lead and make a difference as part of a fast-paced agency environment. We are an award-winning integrated marketing and digital agency focusing on automotive, consumer and business-to-business (B2B) marketing. We build retail traffic and have the results to prove it. The company is committed to innovation and growth through excellence in client service, combined with a willingness to explore new tools and opportunities to help clients achieve results. The company invests in platforms that create differentiated services and supports its team members with continuing education through training and support. We are looking to build our team with smart people with leadership characteristics, who take initiative as collaborators and team players. The ideal candidate must have an entrepreneurial spirit and enjoy being part of new projects or innovation that the company pursues. If you want to be a part of an established company that is recognized as a Best Place to Work, you will have a tremendous opportunity to contribute your talents and be rewarded. the role and team the candidate will be joining
What you'll do
Develop and build strong relationships between clients, internal team, and partners; act as a liaison to effectively communicate client needs, project status, rationale, KPIs, and new business opportunities
Travel to and from the client's physical location. This could be via car, train or plane.
Develop strategic recommendations for assigned clients
The Director of Client Strategy is responsible for identifying opportunities for their client and positioning Stream's services in a way where it can accomplish the client's goals
These strategic recommendations are presented to the client by the Director of Client Strategy
Own the client and be the advocate to ensure that the team is aligned to deliver on scope of work
Collaborate with creative and project teams to prepare creative briefs, facilitate internal kickoffs, and translate client objectives into project specifications
Manage digital, print, social, mobile, broadcast, and promotional campaigns
Prepare budget tracking and reporting for agency profitability and project costs within a complex invoicing structure
Create marketing plans, project calendars to support client initiatives
Write effective proposals and RFPs, develop PowerPoint presentations, and present ideas in a compelling manner
Research, Secret Shop and benchmark competitors to help determine client needs, strategies, and tactics (SWOT and PEST)
Review clients CRM when needed
Facilitate and interpret marketing research such as focus groups, surveys, and secondary research reports
Develop budgets and manage vendor and internal scoping for clients and RFPs within a complex invoicing structure
Provide campaign reports (from multiple sources) and draw insights and conclusions for clients
Manage email and direct mail campaigns (acquisition, engagement, or retention); list acquisition/management, nurture campaigns, content calendars
Qualifications
Bachelor's Degree in Business or Communications/Advertising Preferred
5-7 years' experience at advertising or marketing agency required
Traditional and digital media experience as well as holistic planning is required
Healthcare and multi-unit home services experience required
Experience speaking to and presenting to dealer principals and general managers/automotive decision makers - should be about presenting to senior clients and decision makers vs dealers/auto focused clients
Highly proficient in Microsoft Office Suite-Excel, Word and PPT
Experience speaking to and presenting to dealer principals and general managers/automotive decision makers
Ability to read and understand campaign analytics in various platforms whilst being able to communicate them internally and to clients
Ability to articulate and deliver rationale for media recommendations to clients; work closely with media department and social media team
Experience with social media marketing (Facebook, Twitter, Instagram)
About Stream Companies
Stream Companies is a full-service advertising agency specializing in automotive, retail, and healthcare. The company offers a wide range of services, including digital marketing, traditional advertising, media planning and buying, social media management, and website design and development. Stream Companies has been recognized as one of the fastest-growing private companies in the United States by Inc. Magazine and has won numerous awards for its work. The company is headquartered in Irving, Texas, and has additional offices in Philadelphia, Pennsylvania, and Malvern, Pennsylvania.
