iCare Health Network is seeking a
Director of Census Development. This position is responsible for leading the strategy for census growth in the care centers and day-to-day admissions needs to maximize professional relationships and referrals. This position is responsible for collaborating with Operations and Clinical leadership to plan and grow census and profitability.
Responsibilities:Census Growth & Business Development Strategy- Develop and implement census growth strategies across multiple nursing facilities within the long-term care network
- Identify and pursue new business opportunities, referral sources, and market expansion initiative
- Collaborate with facility leadership to support occupancy goals and drive consistent census performance
Financial & Operational Performance- Coordinate with the financial team to assure admission policy and procedures are updated and align with organizational goals.
- Support financial performance by analyzing census trends, market data, and operational metrics
- Align business development initiatives with organizational financial goals and operational priorities
- Monitor performance indicators to identify risks, opportunities, and areas for improvement
Stakeholder Engagement & Relationship Management- Build and maintain strong relationships with hospitals, referral sources, healthcare partners, and community stakeholders
- Serve as a key liaison between facilities, corporate leadership, and external partners to support admissions and growth initiatives
- Represent the organization in meetings, presentations, and community or industry events
Leadership & Workforce Management- Provide leadership, guidance, and support to business development and facility-based teams
- Promote team building, accountability, and alignment across multiple nursing home operations
- Support workforce planning efforts to ensure effective execution of business development strategies
Communication & Organizational Collaboration- Ensure clear and consistent communication across facilities, corporate leadership, and external stakeholders
- Deliver presentations, reports, and updates on census performance and business development initiatives
- Foster collaboration between clinical, operational, and marketing teams to support growth objectives
Strategic Planning & Program Growth- Oversight of Director of Specialty Programming and Strategy
- Collaborate with facility leadership to develop and execute strategic plans for specialty clinical programs
- Support resident census growth through outreach, quality initiatives, and value-driven programming
- Ensure programs remain competitive by utilizing industry benchmarks, peer models, and best practices
Admissions & Program Consultation- Oversight of Central Admissions department
- Provide consultation regarding specialty program admissions, criteria, and resident appropriateness for placement
Qualifications- Previous experience in a skilled nursing facility, long-term care, or healthcare setting preferred.
- Strong interpersonal and communication skills.
- Ability to provide compassionate, patient-centered care.
- Time management and organizational skills.
- Experience using Word, Excel, and electronic medical record (EMR) systems.
- PointClickCare experience preferred.
- English proficiency required (reading, writing, and speaking).
Compensation & Benefits- Generous salary, commensurate with experience
- Benefits program, includes health, dental, and vision insurance
- Paid Time Off, including vacation, personal, and sick time
- 401(k) Retirement program
- Short and Long-term disability insurance
- Accident, Critical Illness & Hospital Indemnity
- Collaborative work environment
INDLP
