Bachelor's degree in Business Administration, Marketing, Healthcare Management, or related field, or equivalent experience.
Five years of business development, sales, or related experience; senior living or healthcare preferred.
Demonstrated ability to build relationships and develop new business.
Strong prospecting, networking, and professional selling skills with a hunter mentality.
Proficiency with CRM systems and Microsoft Office.
Strong interpersonal, communication, and presentation skills.
Self-directed and highly motivated.
Responsibilities
Develop and execute a strategic business development plan to generate qualified leads.
Build and maintain relationships with professional referral sources and community partners.
Identify and develop new referral sources and business partnerships.
Represent Illuminus at community events and professional organizations.
Educate referral sources on Illuminus services and senior living options.
Maintain accurate records of referral-source and business development activity in the CRM.
Collaborate with Marketing and Operations to align business development efforts with market needs.
Benefits
FREE Direct Primary Care for employees enrolled in the health plan.
Low-cost health insurance through a self-funded health plan.
Dental, Vision, Life, and Disability Insurance.
Flexible Spending Account (FSA).
401(k) Retirement Plan with company match.
Tuition Reimbursement.
Paid Time Off.
Mission-driven culture that allows for meaningful contributions.
Full Job Description
Job Type
Full-time
Description
We are seeking a Director of Business Development who shares this mission and is ready to lead with both expertise and empathy. This is a hybrid, Director-level leadership role supporting our skilled nursing communities within the Milwaukee area.
The Director of Business Development is responsible for creating demand and generating qualified leads for Illuminus. This role develops referral relationships, expands Illuminus' presence in the communities we serve, identifies new business opportunities, and partners with Directors of Sales to convert opportunities into new residents.
Compensation $100,000 - $135,000 salaried depending on experience, including base salary and commission.
Essential Job Functions
Develop and execute a strategic business development plan focused on generating qualified leads and supporting occupancy growth.
Build and maintain relationships with professional referral sources including hospitals, health systems, skilled nursing and rehabilitation providers, physicians, home health, hospice, home care, ADRCs, senior centers, aging-life professionals, attorneys, financial advisors, faith communities and other senior-serving organizations.
Identify and develop new referral sources, business partnerships, sponsorships and community relationships.
Build awareness, visibility and preference for Illuminus throughout assigned markets.
Use professional selling and prospecting skills to turn relationships and market activity into qualified leads.
Represent Illuminus at community events, professional organizations, conferences, networking opportunities and educational programs.
Educate referral sources and community partners on Illuminus services, communities and senior living options.
Develop and support referral-development and direct prospect-generation activities and events.
Maintain accurate referral-source, lead and business development activity in the CRM and use data to prioritize activity and measure results.
Maintain knowledge of competitors, market dynamics, referral patterns, industry trends and unmet needs to identify growth opportunities.
Partner closely with Directors of Sales to qualify opportunities, facilitate warm handoffs and support prospects through the sales process when appropriate.
Collaborate with Marketing, Operations and community leadership to align business development efforts with market and occupancy needs.
Performs other similar duties, as needed.
Requirements
Demonstrated ability to build relationships and develop new business.
Strong prospecting, networking and professional selling skills with a hunter mentality.
Proven ability to turn business development activity into qualified leads and measurable results.
Self-directed, highly motivated and comfortable spending significant time developing relationships in the market.
Strong interpersonal, communication and presentation skills.
Ability to exercise independent judgment, prioritize opportunities and adapt to changing market needs.
Collaborative approach with the ability to work across multiple communities and departments.
Ability to maintain confidentiality and represent Illuminus professionally.
Proficiency with CRM systems, Microsoft Office and related business technology.
Local travel required.
Experience and Training
Bachelor's degree in Business Administration, Marketing, Healthcare Management or related field, or equivalent experience.
Five years of business development, sales or related experience; senior living, healthcare or a related industry preferred.
Benefits
FREE Direct Primary Care (DPC) for employees enrolled in our health plan-no copays for primary care visits and personalized access to your provider
Low-cost health insurance through our self-funded health plan designed to keep more money in your paycheck.
Dental, Vision, Life and Disability Insurance
Flexible Spending Account (FSA)
401(k) Retirement Plan with a company match of 100% of first 3% and 50% match of secondary 2%
Tuition Reimbursement
Paid Time Off
Mission-driven culture where you can make a meaningful difference every day
