Job Summary
Intention Healthcare, partnered with Essen is seeking a motivated, relationship-driven Business Development & Community Outreach Manager to support market growth, strengthen referral partnerships, and expand our presence throughout the Greater Boston area.
This position combines business development, account management, and hands-on community engagement. The ideal candidate is comfortable building relationships with healthcare organizations, attending community events and health fairs, and identifying opportunities to connect individuals with essential healthcare services.
We welcome experienced business development professionals as well as ambitious, early-career candidateswith prior relevant experience who demonstrate strong interpersonal skills, initiative, and an interest in healthcare growth and community outreach.Direct experience with organizations who serve seniors, especiallywith ASAPs, SCOs,Home Care agenciesor other community-based providers is a must.
We are open to full-time, part-time, and consulting arrangements, depending on the candidate's experience, availability, and ability to contribute to our growth objectives.
Responsibilities
Business Development & Market Growth
- Identify and develop new referral opportunities throughout the Greater Boston healthcare market.
- Build relationships with ASAPs, SCOs, home care agencies, healthcare providers, community organizations, and potential referral partners.
- Support initiatives to increase patient referrals, strategic partnerships, and market visibility.
- Identify new business opportunities and contribute to market expansion strategies.
- Maintain consistent communication and follow-up with prospective and existing partners.
Community Outreach & Event Engagement
- Represent Intention Healthcare at local health fairs, community events, networking functions, and healthcare industry gatherings.
- Coordinate and participate in outreach initiatives designed to increase community awareness and engagement.
- Develop relationships with community leaders, senior centers, healthcare organizations, and local advocacy groups.
- Assist with event preparation, promotional materials, outreach activities, and post-event follow-up.
- Identify opportunities for community partnerships, educational events, and collaborative outreach programs.
- Serve as a professional and approachable representative of the organization.
Account Management & Partner Relations
- Establish and maintain strong relationships with referral sources and community partners.
- Conduct in-person meetings and visits to strengthen partnerships and identify additional opportunities.
- Assist with onboarding new partners and maintaining ongoing communication.
- Collaborate with internal departments to ensure a positive partner experience.
Performance Tracking & Reporting
- Track outreach activities, referral opportunities, partnership development, and event participation.
- Maintain accurate records of business development activities using CRM systems or internal tracking tools.
- Provide regular updates on outreach efforts, market opportunities, and business development progress.
- Help evaluate the effectiveness of community events and referral-building initiatives.
Cross-Functional Collaboration
- Partner with leadership, Operations, Clinical, and Marketing teams to support organizational growth.
- Communicate community feedback, market trends, and potential partnership opportunities.
- Assist with special projects and additional market development initiatives as needed.
Qualifications
Education
- Bachelor's degree in Business Administration, Healthcare Administration, Marketing, Communications, Public Health, or a related field preferred.
- Relevant professional experience may be considered in place of a degree.
Experience
- Experience in business development, healthcare outreach, community relations, account management, sales, or a related field preferred.
- Healthcare industry experience, particularly in home care, Medicaid, long-term services and supports (LTSS), or community-based healthcare, is a plus.
- Experience participating in health fairs, networking events, community outreach programs, or promotional activities preferred.
- Established relationships within the Greater Boston healthcare community are highly desirable.
- Early-career professionals with strong communication skills, enthusiasm, and a willingness to learn are encouraged to apply.
- 2+ years' experience required, 5+ years' experience preferred
Skills & Competencies
- Excellent interpersonal, communication, and relationship-building skills.
- Outgoing, personable, and comfortable representing the organization in community settings.
- Strong organizational skills and ability to independently manage schedules and follow-up activities.
- Self-motivated, resourceful, and results-oriented.
- Ability to identify opportunities and convert relationships into meaningful partnerships.
- Proficiency with Microsoft Office and familiarity with CRM platforms preferred.
- Ability to travel locally throughout Boston and surrounding communities.
- Flexibility to attend occasional evening or weekend community events, as needed.
Ideal Candidate
We are looking for someone who enjoys being out in the community, meeting new people, and creating meaningful connections.
The successful candidate will combine a business development mindset with a genuine interest in healthcare access and community engagement. Whether an experienced healthcare relationship manager or a promising professional early in their career, this individual should demonstrate initiative, professionalism, and enthusiasm for growing our presence in the Boston market.
