Full Job Description
Are you ready to lead marketing and public relations initiatives that promote our facility and help grow our community?
As the Director of Business Development, You Will:
- Plan, develop, and implement the facility's marketing and public relations programs to increase resident census.
- Provide the community with detailed information about our facility, services, and programs.
- Promote the facility and its services to physicians, discharge planners, local business leaders, churches, schools, and other community members.
- Maintain thorough knowledge of the facility's admission requirements, services, programs, and policies.
- Work with the facility team to conduct tours for prospective residents and their families.
- Conduct pre-admission interviews with potential residents/guarantors and explain all services offered.
- Organize and deliver direct sales calls and public presentations to effectively communicate the facility's offerings.
- Develop and maintain relationships with key community partners to promote our services and strengthen our reputation.
- Evaluate and direct marketing strategies to ensure the facility's long-term growth.
Must Have:
- Thorough knowledge of principles of effective communication, mass media, advertising, and community relations as they pertain to nursing facility operations.
- Ability to make direct sales calls and deliver public presentations effectively.
- Ability to establish, implement, and maintain a strong marketing and public relations program.
- Strong understanding of healthcare reimbursement programs.
- Knowledge of nursing practices, procedures, terminology, and regulations that relate to long-term care.
Nice to Have:
- 2-4 years of experience in marketing/public relations in healthcare or a skilled nursing facility, including supervisory experience.
- Bachelor's degree in marketing, communications, or related field from an accredited college.
- Experience in nursing or clinical work is a plus.
