5+ years in B2B advertising or media sales with a proven track record of meeting quotas.
2+ years of experience leading or coaching a sales team.
Strong background in selling to small and mid-sized local businesses, particularly in hospitality and entertainment.
Exceptional prospecting and closing skills, both in-person and over the phone.
Excellent communication and presentation abilities.
Proficient in budget management and basic sales reporting.
Organized with the ability to manage sales and logistics simultaneously.
Familiarity with CRM systems (e.g., Salesforce, HubSpot) and Microsoft Office.
Responsibilities
Own and execute the annual brochure revenue plan, focusing on renewals and new business.
Prospect and close new advertisers while expanding existing accounts in various markets.
Grow existing accounts by upselling to larger plans and additional locations.
Maintain a weekly pipeline to ensure revenue goals are met.
Set and update pricing structures and promotional packages annually with leadership.
Build and nurture relationships with hotels, visitor bureaus, and tourism associations.
Represent the company at trade shows and industry events.
Benefits
Remote/hybrid work opportunity.
Opportunity to lead and shape a growing team.
Engagement with diverse local businesses and tourism sectors.
Chance to influence marketing strategies in new markets.
Professional development through coaching and team leadership.
Full Job Description
Position Overview
The Director of Brochure Marketing builds Five Star Parks' brochure distribution business in our existing Branson market and will work on expansion into new markets by selling rack and pocket space to restaurants, attractions, shows and other entertainment businesses. About 70% of the role is new-business sales: prospecting, closing new advertisers and growing accounts. The rest is leading operations and logistics: overseeing the existing distribution team in Branson and building a local route team in a new market(s). The Director places advertisers' brochures where travelers decide what to do next: hotels, motels, welcome centers, visitor bureaus, campgrounds, restaurants and attractions.
The ideal candidate is located in a Five Star Parks trade area with ability to travel. Remote/hybrid opportunity.
Key Responsibilities
Sales Development (about 70%)
Own the annual brochure revenue plan, including renewals of the existing book and new business.
Personally prospect and close new advertisers in new markets and expand presence in existing markets with a focus including restaurants, attractions, shows, entertainment venues, tours, lodging and retail. New business is the core of this job.
Grow existing accounts by moving customers into larger plans, more pockets, more locations and digital add-ons.
Fill open rack inventory and keep a weekly pipeline that covers the revenue plan.
Set and update the rate card, packages and promotions with leadership each year.
Build relationships with hotels, visitor bureaus, chambers of commerce and tourism associations that host racks.
Represent Five Star Parks and its brands at tourism trade shows, chamber events and industry meetings.
Team Leadership (about 15%)
Lead, coach and set goals for the distribution staff, and for any sales reps added later.
Run weekly sales and pipeline reviews, and hold the team to renewal deadlines (95% renewed by December 31).
Recruit, hire, onboard and train route staff for Pigeon Forge and future markets, with HR.
Make sure the CRM is complete and current for every account.
Operations & Logistics (about 10%)
Oversee brochure distribution, including route planning, restocking schedules, rack placement and condition, and proof-of-performance reporting to advertisers.
Manage relationships and agreements with rack host locations.
Coordinate brochure intake, storage, inventory and printing timelines with advertisers and vendors.
Manage the brochure operation's budget, vehicle and mileage costs, and supplies.
New Market Expansion (about 5%)
Research and recommend new travel markets based on visitor volume, rack host density, advertiser base and competition.
Build the launch plan for each new market, including host locations, rate card, staffing and break-even timeline.
Lead each launch on the ground, close the first anchor advertisers, then hand off day-to-day work to the local team.
Report new-market results against plan to leadership.
Qualifications
5+ years in B2B advertising or media sales (print, outdoor, directories, visitor guides, radio or similar), with a record of hitting or beating quota.
2+ years leading or coaching a sales or field team.
Experience selling to small and mid-size local businesses, especially in hospitality, food or entertainment.
Strong prospecting and closing skills, in person and by phone.
Clear, persuasive communication and presentation skills.
Comfort managing a budget and reading basic sales and cost reports.
Organized enough to run sales and route logistics at the same time.
Working knowledge of a CRM (e.g., Salesforce, HubSpot) and Microsoft Office.
Self-starter who can work independently across several markets.
Valid driver's license, clean driving record and reliable transportation.
Preferred Qualifications
Bachelor's degree in business, marketing or a related field, or equivalent experience.
Experience in brochure distribution, tourism or destination marketing.
Experience opening a new territory or market from scratch.
Existing relationships with hotels, visitor bureaus or attractions in a trade area of Five Star Parks.
