Overview
Position Overview
The Director of Brand, Public Relations & Events serves as the steward of the HearingLife brand and is responsible for driving brand awareness, reputation, customer engagement, and market differentiation across all customer touchpoints. This role leads brand strategy, content, creative development, public relations, website experience, community engagement, and event marketing initiatives.
Reporting to the Vice President, Brand & Customer Acquisition, this leader manages a team responsible for content, creative, website experience, public relations, and event execution while partnering closely with Customer Acquisition and Retention, Local Marketing, New Clinic Marketing, and clinic teams to deliver an integrated brand experience that supports business growth.
Responsibilities
Brand Strategy & Management
- Maintain and evolve brand standards, messaging frameworks, and visual identity guidelines.
- Ensure consistency across advertising, content, communications, events, digital experiences, and customer touchpoints.
- Identify opportunities to strengthen brand awareness, differentiation, and customer preference.
- Develop strategies that enhance HearingLife's market position and reputation.
- Monitor brand health and awareness metrics and recommend strategies to improve consideration, preference, and loyalty
- Establish and maintain standards for clinic branding, signage, environmental design, merchandising, and customer-facing materials to deliver a cohesive brand experience nationwide
Content Strategy & Storytelling
- Lead content strategy across website, social media, email, PR, events, and customer communications.
- Establish content priorities, editorial calendars, messaging frameworks, and governance standards.
- Drive hearing health education and awareness initiatives that support brand and business objectives.
- Ensure all content is customer-centric, clinically credible, and aligned with brand standards.
Creative Direction & Design
- Lead the creative vision and execution of the HearingLife brand across all channels.
- Provide strategic creative direction for campaigns, content, website experiences, advertising, events, and communications.
- Serve as a hands-on creative leader, personally designing and producing marketing, presentation, event, website, and communication assets as needed.
- Evaluate creative effectiveness and continuously improve brand impact and engagement.
Public Relations & Reputation Management
- Position HearingLife leaders as trusted experts in hearing healthcare.
- Cultivate relationships with national, regional, local, healthcare, and trade media.
- Oversee development of media materials, press releases, communication plans, and thought leadership initiatives.
- Lead reputation-building efforts that strengthen awareness, trust, and brand credibility.
Events & Community Engagement
- Lead event and experiential marketing strategies that support brand awareness and customer engagement.
- Ensure conferences, community events, sponsorships, and activations deliver measurable business impact.
- Develop partnerships with healthcare organizations, advocacy groups, and strategic partners.
- Evaluate event performance and optimize ROI.
Website & Digital Experience
- Own website content strategy, governance, and customer experience.
- Oversee website content governance, user experience, SEO strategy, and ongoing optimization initiatives.
Leadership & Collaboration
- Lead and develop team members across creative, content, public relations, website, and event functions.
- Foster a high-performing, collaborative culture focused on innovation, accountability, and results.
- Manage agency and vendor partners to ensure high-quality execution and alignment with business objectives.
- Partner closely with Customer Acquisition, Local Marketing, New Clinic Marketing, and clinic operations teams.
Measurement & Performance
- Establish and monitor KPIs across brand awareness, reputation, media coverage, content engagement, website performance, and event effectiveness.
- Track brand health, share of voice, sentiment, earned media value, and executive visibility.
- Provide data-driven recommendations and strategic reporting to leadership.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, Journalism, or related field.
- 12+ years of progressive experience in brand marketing, communications, content, public relations, or related disciplines.
- 5+ years of people leadership experience.
- Demonstrated success leading integrated brand campaigns across owned, earned, paid, and experiential channels.
- Significant experience in graphic design, creative leadership, and brand identity execution across digital and print channels, with the ability to personally design assets when needed.
- Experience managing content, creative, PR, website, and event functions.
- Proven agency and vendor management experience.
- Healthcare, retail, consumer services, or multi-location business experience preferred
Qualifications
Must-Have Skills
- Strategic brand leadership and storytelling expertise
- Strong design experience, with the ability to develop impactful brand campaigns, marketing materials, and event assets that drive engagement and brand awareness.
- Strong copywriting, editing, and content development capabilities.
- Advanced proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop, Acrobat Pro)
- Strong graphic design, typography, layout, and visual storytelling capabilities
- Content strategy and editorial planning experience
- Executive presence and stakeholder influence skills
- Strong agency and vendor management capabilities
- Data-driven decision making and analytical thinking
- Ability to lead multiple complex initiatives simultaneously
Nice to Have
- Experience with content optimization and SEO
- AI-enabled marketing and creative tools
- Brand tracking and consumer research experience
- Google Analytics and Google Looker experience
- Multi-location healthcare or retail marketing experience
Target Salary: 140-150k plus bonus
Work Location: Hybrid schedule in Somerset, NJ
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