Position SummaryIn the strategic role of Director of Brand Marketing, reporting directly to the Vice President of Brand Marketing you will own the marketing calendar, develop crave-worthy limited-time products and offers, and lead breakthrough partnerships that keep our brand top of mind in culture. This role sits at the center of brand storytelling, product innovation, and cross-functional execution, helping us stand out in the highly competitive QSR burger category.
To thrive in this role, you'll need to be a bright, highly motivated, and ambitious team player-driven to succeed and eager to advance through proven performance. The ideal candidate combines outstanding leadership skills with attention to detail, a strong work ethic, and a true sense of ownership-not only of their work, but also of the team they lead.
Position AccountabilitiesGrowth + Innovation: - Leads the cross-functional development and execution of strategic brand initiatives and marketing calendar events to deliver on business objectives.
- Guides product development Culinary/R&D and Insights to concept, test, and launch innovative, buzzworthy LTOs that drive sales and traffic.
- Applies financial, consumer, and operational analytics to measure and optimize programs.
Marketing Calendar + Campaign Execution - Owns the marketing calendar, balancing brand priorities, limited-time offers, promotional windows, and cultural moments.
- Aligns cross-functional teams (operations, supply chain, culinary, digital, field, finance, etc.) for flawless execution.
- Partners with the creative team/agencies to develop communication strategies and bring concepts to life in-restaurant and in media.
- Develops positioning, creative briefs, and go-to-market plans for events and launches.
- Tracks and analyzes campaign results to improve future initiatives.
Partnerships & Brand Activation - Build and manage partnerships with influencers, celebrities, athletes, entertainment properties, other brands, etc.
- Negotiates and activates co-marketing programs that extend brand relevance and reach.
- Ensures consistent messaging across paid, owned, and earned channels.
Leadership - Coach and develop Brand Team members while fostering growth across the organization
- Act as a brand ambassador internally and externally
Employment StandardsEducation - Bachelor's degree in marketing or a related field, MBA a plus
Experience - 5+ years of marketing experience in retail, restaurant, or consumer packaged goods is required.
- Proven ability to lead projects, challenges, and opportunities from strategy creation to final execution process. Experience working with cross-functional teams that bring new products and promotions to market.
- Expert project management skills. Six Sigma training is a plus.
- Excellent presentation, verbal, and written communication skills.
- Proven history of working with key franchise groups, developing team/staff and ability to contribute positively in a senior/executive team environment.
- High level of personal responsibility and integrity. Must be personally committed to executing at a high standard and bringing a high level of passion to the work.
Essential Physical Requirements - Individual must live in the Tampa area and is required to be in the Restaurant Support Center or Innovation Center 3 days per week, at a minimum.
- Ability to Travel for meetings, innovation sessions, photo shoots, etc.
Competencies - Strategic Agility
- Innovation Management
- Drive for Results
- Collaboration
- Influencing
- Customer Focus
- Decision Quality
#LI - AV1
