Bachelor's degree in Marketing, Media, Statistics, Finance, Mathematics, Accounting, Computer Science, or related fields preferred.
10-12 years of experience in Marketing Analytics or related fields such as Advertising, Retail Marketing, or Product Marketing.
Expertise in digital analytics tools like Google Analytics, Tag Manager, and Adobe.
Strong account leadership and stakeholder management skills.
Ability to develop data/measurement strategies aligned with business objectives.
Effective management and training skills for junior team members.
Proficient in data summarization using platforms like Excel, Tableau, PPT, and SQL.
Adaptive problem-solving skills for complex challenges in fast-paced environments.
Responsibilities
Lead multiple analytics teams/accounts, guiding strategy development.
Collaborate on best-in-class marketing strategies with cross-functional agency teams.
Recommend analytic projects to address client challenges and objectives.
Understand client marketing technology and operations infrastructure.
Advise on technology infrastructure solutions for enhanced analytics.
Identify marketing infrastructure gaps and propose solutions.
Develop actionable recommendations from analytic findings.
Provide leadership and oversight to grow the analytics team.
Benefits
Opportunity to lead transformative analytics strategies across diverse portfolios.
Engagement with high-performing teams and cross-functional collaboration.
Focus on delivering impactful data stories and insights for clients.
Chance to drive business growth through data-driven decision-making.
Full Job Description
Agency: Omnicom Media
Job Function: Data and Analytics
Job Subfunction: Data Science and Analytics
Job Description:
As our Director of Analytics/Insights - VP, you'll spearhead transformative analytics strategies across diverse portfolios, driving business growth through data-driven insights. Leading high-performing teams, you'll deliver operational and advanced analytics solutions, fostering strong client relationships, new business opportunities and impactful data stories.
A Day in the Life:
Lead multiple analytics teams/accounts, guiding strategy development.
Collaborate on best-in-class marketing strategies with cross-functional agency teams.
Recommend analytic projects addressing client challenges and objectives.
Understand client marketing technology and operations infrastructure.
Advise on technology infrastructure solutions for enhanced analytics.
Identify marketing infrastructure gaps, proposing solutions and managing engagements.
Develop actionable recommendations from analytic findings.
Provide leadership, guidance and oversight to grow the analytics team.
What you will need:
Bachelor's degree in Marketing, Media, Statistics, Finance, Mathematics, Accounting, Computer Science or related fields (preferred).
10-12 years of experience in Marketing Analytics or related fields (Advertising, Retail Marketing, Product Marketing, etc.).
Expertise in digital analytics tools (Google Analytics, Tag Manager, Adobe) and data infrastructure (SQL, MYSQL, NO-SQL, Cloud Storage).
Strong account leadership and stakeholder management skills.
Ability to develop data/measurement strategies, aligning metrics and KPIs to business objectives.
Effective management, training and guidance for junior team members.
Proficient data summarization skills using various platforms (Excel, Tableau, PPT, SQL).
Adaptive problem-solving skills for complex business challenges in fast-paced environments.
$160,000 - $220,000
To the extent permissible by local law, Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
