Job Context
The Director of AI sales owns the cross-sell engine across the Simpro Group
customer base. This leader builds, runs and scales a team of Solution Specialists who carry quota, run high-volume outbound and respond to inbound requests. They also partner with Account Managers to convert opportunities into closed revenue. This is a builder's seat. The Director sets the bar for intensity, deal execution and product fluency, and is personally accountable for the team's contribution to Group cross-sell revenue.
What You’ll Do
About the Role
Own Revenue Performance
- Carry and deliver the Solution Specialists team quota for cross-sell revenue across the Simpro Group portfolio.
- Drive consistent attainment against monthly, quarterly, and annual revenue targets.
- Maintain forecast accuracy and ensure a healthy, well-managed pipeline with no surprises.
Build & Scale the Sales Motion
- Define and implement the team’s operating rhythm, including daily cadence, pipeline management, call and meeting expectations, and inspection processes.
- Establish measurable KPIs and performance standards across the team.
- Continuously optimize processes to improve conversion, productivity, and revenue outcomes.
Lead, Hire & Develop Talent
- Recruit, and develop high-performing Solution Specialists capable of managing volume, delivering compelling demos, and closing opportunities effectively.
- Make timely and decisive talent decisions to maintain a high-performance culture.
- Create a scalable onboarding and ramp program that accelerates time-to-productivity.
Coach to Close
- Conduct live call coaching, deal reviews, and pipeline inspections.
- Improve team performance in discovery, demo execution, objection handling, and closing strategies.
- Ensure every Specialist becomes measurably more effective within their first 30 days.
Drive Cross-Functional Execution
- Partner closely with Account Management leadership to convert qualified opportunities into revenue.
- Collaborate with Marketing on campaign plays and expansion initiatives.
- Work with Enablement on onboarding and ongoing training programs.
- Provide Product teams with customer insights and market feedback that influence roadmap priorities.
Establish Product & Industry Expertise
- Ensure the team maintains deep knowledge across the full Simpro Group portfolio, including newly acquired products and solutions.
- Enable Specialists to clearly articulate integration value and cross-product business impact to customers.
Build & Scale Best Practices
- Develop and document scalable sales playbooks, including:
- Discovery and call structures
- Demo workflows
- Expansion strategies
- Integration narratives
- Objection handling frameworks
- Standardize and scale winning strategies across the organization.
Represent the Function
- Serve as the voice of the Solution Specialists organization within Revenue Leadership discussions.
- Bring data-driven insights, strategic recommendations, and solutions-oriented thinking to leadership conversations.
Qualifications
Required Experience
- Proven track record of leading teams that consistently exceed quota and deliver high-performance results.
- Experience leading high-velocity inbound, outbound, or expansion sales teams.
- Demonstrated success building sales motions, cadences, and operational frameworks from scratch.
- Strong experience hiring, ramping, and developing sales talent.
- Ability to lead through metrics, accountability, and operational discipline.
Technical & Leadership Skills
- Strong technical aptitude with the ability to independently run product demos and coach others effectively.
- Deep understanding of pipeline management, forecasting, activity metrics, and deal inspection processes.
- Experience partnering cross-functionally with Account Management, Marketing, Product, and Enablement teams.
- Excellent communication and leadership skills with a direct, decisive, and accountable management style.
Additional Requirements
- This is an in-office leadership role focused on building and scaling teams through in-person collaboration.
What We Can Offer You
- Novated leasing via salary packaging
- Employee Assistance Program (24/7 confidential support on relationships, bereavement, finances)
- Generous Parental Leave Program
- Paid Volunteer Leave Days
- Public Holiday Exchange Scheme
- Talent Referral Program – get rewarded for referring a friend to join our team!
- Casual dress and relaxed office environment
- Fun team camaraderie and events
- Opportunities for career progression and development
- Diverse training & internal networking opportunities across all of our product lines
- Service recognition awards
- to find out more about working at Simpro Group!
What You’ll Bring
What We Can Offer You
Responsible Time Off
Comprehensive medical, dental, vision package with 100% employer paid options
Additional benefits including Health Savings Account; Flexible Spending Account; Critical Illness Insurance; Hospital Insurance; Accident Insurance; Life Insurance and AD&D; and Disability Insurance available to purchase.
Wellness Challenge App, Diabetes Prevention App, and Health Hub App
401k/Retirement Plan with 6% employer match
Generous Parental Leave Program
Paid Volunteer Leave Days
Public Holiday Exchange Scheme
Talent Referral Program – get rewarded for referring a friend to join our team!
Diverse training & internal networking opportunities across all of our product lines
Opportunities for career progression and development
Service recognition awards
to find out more about working at Simpro Group!