Director of Agency Management

Fora

$180K — $225K *
Hospitality & Recreation
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in agency management or operations
  • Demonstrated P&L ownership in previous roles
  • Strong leadership skills with a track record of talent development
  • Entrepreneurial mindset with experience building from the ground up
  • Familiarity with technology tools relevant to agency operations
  • Ability to work in the U.S.
  • MBA or advanced degree preferred

Responsibilities

  • Own the onboarding process for new agencies joining Fora
  • Create SOPs and onboarding playbooks for agency productivity
  • Act as the ongoing account owner for agencies on the platform
  • Define agency positioning and go-to-market strategy with Sales
  • Identify and address gaps in agency training and support
  • Serve as an external leader for senior agency principals considering Fora
  • Lead future agency portfolio growth and management across GMs

Benefits

  • Unlimited vacation
  • Fully covered health insurance option
  • Dental and vision insurance
  • 401k plan with company match
  • Commuter benefits
  • Supplemental life insurance
  • Stock options
Full Job Description
About The Role

We're seeking a Director of Agency Management to build and operate Fora's agency business-a new model to support established agencies as well as home-grown focused, specialist agencies operating at Fora. This is a rare opportunity to stand up an entirely new line of business from the ground up.

The first focus is getting agencies onto Fora and making them succeed: owning the onboarding, implementation, and platform adoption for net-new agencies entering Fora for the first time and for Fora teams graduating into full agencies-and building the repeatable strategy and operations behind it. Over time, the role grows into agency portfolio leadership: becoming the leader that agency General Managers report into, accountable for the portfolio's growth and P&L. It's a senior, entrepreneurial, P&L-minded role for an operator who has built and led in the agency world and wants to build something new. This is a full-time role, NY or LA considered, reporting to the Head of Advisor Experience.
Key Responsibilities

Agency Onboarding & Account Management (first focus):
  • Own the onboarding and implementation experience for net-new agencies entering Fora for the first time, and for Fora Advisor teams graduating into full agencies.
  • Build the SOPs and onboarding playbook that get agencies productive fast-including product and Fora-tool adoption,with Sales and the Solutions Architect / ProdOps teams.
  • Serve as the ongoing account and accountability owner for agencies once they're on the platform.

Strategy & Operations (first focus):
  • Define the agency model's positioning and go-to-market in partnership with Sales-and build the repeatable playbook that lets Fora launch and absorb new agencies.
  • Identify and close gaps in training, onboarding, platform tools, supplier partnerships, and community for agencies and their advisors.
  • Act as a credible, external-facing leader to senior agency principals considering a move to Fora.

Agency Portfolio Leadership & P&L (future state):
  • Grow into leading Fora's own branded agencies-the General Managers who develop and run them report into this role over time. That includes standing up new agencies by hiring and overseeing the GM who builds it.
  • Own the agency portfolio P&L: drive revenue through advisor productivity, client bookings, and supplier relationships across the agencies you oversee.
  • Recruit, coach, and develop GMs; set the standard for how a high-performing agency is run on Fora.
  • Track and report on agency performance-advisor activity, booking volume, and business growth.
Requirements
  • Demonstrated P&L ownership
  • Deep experience in the travel-agency or host-agency world-credible with senior agency owners and principals
  • Strong management and leadership skills, including the ability to recruit, inspire, and develop General Managers and non-traditional talent
  • Entrepreneurial mindset-comfort with ambiguity, building from scratch, and operating with minimal infrastructure
  • AI-forward and growth-minded-excited to leverage new tools and technology as a core part of how you work and lead
  • Ability to work in the U.S.
Strongly Preferred
  • MBA or other advanced degree
  • Familiarity with the host agency model and how agencies-within-agencies operate
  • Experience in a high-growth startup or technology-enabled business
  • An existing network across the travel-agency and supplier community
Compensation

Compensation for this role varies based on experience, with an indicative range of $180k-225k base salary + performance bonus + equity. Final compensation will depend on the level at which the candidate is hired, as we're considering multiple levels for this role.
  • Unlimited vacation
  • Health Insurance (including an option completely covered by Fora HQ)
  • Dental & Vision Insurance
  • Wellhub Memberships
  • 401k plan with company match
  • Commuter Benefits
  • Supplemental Life Insurance
  • Stock Options

This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views. LA candidates are also considered.

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