Key ResponsibilitiesWe're hiring a
Director of Acquisition to lead end-to-end customer growth for a $500M+ DTC brand with over $100M in annual media spend. This role owns performance across paid, owned, and organic channels, driving efficient scaling while hitting CAC targets.
By combining strong creative strategy, funnel optimization, and media leadership (budget allocation, attribution, and testing), this person will ensure profitable growth and long-term customer value.
- Own acquisition strategy and execution across paid, owned, and organic channels, with Meta as the primary channel and others supporting scale
- Budget allocation across $100M+ annual paid media spend with clear performance accountability.
- Creative strategy that drives sales for individual products and bundles.
- Use of AI tools across creative, media, and funnel to improve testing velocity and decision making.
- Funnel performance management (ad → landing page → offer → CRO tests).
- Testing frameworks to measure incrementality and true contribution.
- Leadership of a team of Growth Managers across media, creative, and funnel.
- Your responsibility is clear: Drive sustainable, profitable customer growth.
- 10+ years in performance marketing or acquisition roles.
- Proven experience scaling direct response products (not just managing campaigns).
- Managed $50M+ annual ad spend with clear allocation and testing logic.
- Strong creative strategy skills with ability to define angles, hooks, and offers.
- Experience leveraging AI tools to improve creative output, testing velocity, or acquisition performance
- Hands-on experience building and optimizing funnels (ad, landing page, offer, CRO).
- Experience leading 5-6+ senior growth or performance managers.
- Background in DTC, performance marketing, affiliate, or direct response environments.
- Proven ability to sell individual products or bundles (not only catalog or marketplace models).
- Strong learning mindset (books, podcasts, frameworks in marketing, persuasion, sales).
- Not a fit for brand, content, or marketplace-only profiles.
