10+ years in performance marketing or acquisition roles
Proven experience scaling direct response products
Managed $50M+ annual ad spend with clear allocation and testing logic
Strong creative strategy skills
Experience leveraging AI tools for improved performance
Hands-on experience building and optimizing funnels
Experience leading a team of 5-6+ senior growth managers
Responsibilities
Own acquisition strategy and execution across paid, owned, and organic channels
Manage budget allocation across $100M+ annual paid media spend
Develop creative strategies that drive sales for products and bundles
Utilize AI tools to enhance creative, media, and funnel decision-making
Oversee funnel performance management, from ads to conversion tests
Establish testing frameworks to measure incrementality and contribution
Lead a team of Growth Managers across media, creative, and funnel sectors
Benefits
Opportunity to work with a $500M+ DTC brand
High level of responsibility with clear performance accountability
Leadership role overseeing a skilled team
Access to advanced AI tools for marketing
Focus on creative strategy and innovative marketing approaches
Full Job Description
Key Responsibilities
We're hiring a Director of Acquisition to lead end-to-end customer growth for a $500M+ DTC brand with over $100M in annual media spend. This role owns performance across paid, owned, and organic channels, driving efficient scaling while hitting CAC targets.
By combining strong creative strategy, funnel optimization, and media leadership (budget allocation, attribution, and testing), this person will ensure profitable growth and long-term customer value.
Own acquisition strategy and execution across paid, owned, and organic channels, with Meta as the primary channel and others supporting scale
Budget allocation across $100M+ annual paid media spend with clear performance accountability.
Creative strategy that drives sales for individual products and bundles.
Use of AI tools across creative, media, and funnel to improve testing velocity and decision making.
