Director of Acquisition

This is a hands-on leadership role with real numbers attached. You work directly with the VP of Acquisition, own the performance of paid media day to day, and are accountable for cost per qualified call, CAC, allowable acquisition cost and payback. You lead and optimize a team rather than build one from scratch, and you are expected to stay close to the data and the creative. We move at an uncomfortable pace. If you need consensus before you test, or you have never owned an acquisition budget, this is not the right seat. Why This Role Exists Acquisition is the cash engine of Decentralized Masters, and low-ticket is the basis of the group's future growth. High-ticket and low-ticket are both continuity-based, membership-focused products, so a customer's value depends on retention, upsell and renewal as much as on the first sale. A change of a few points in cost per qualified call, close rate or retention is worth millions of dollars a year. The Director of Acquisition gives the VP of Acquisition a senior operator who runs paid media and funnel performance every day, so the VP can focus on channel strategy, partnerships and the wider acquisition mix. Concretely, you will: • Run paid acquisition across Facebook, YouTube, Google and emerging channels, at budgets exceeding $1M per month. • Scale both high-ticket and low-ticket funnels profitably. • Find and fix the leaks between first impression, booked call or first purchase, show, close, upsell and renewal. • Set and hold allowable acquisition costs from retention, upsell and renewal data. • Build the creative, testing and analytics rhythm that finds the next winning angle before the current one fatigues. • Lead and optimize the paid media and funnel team. • Work with the VP, sales and compliance so growth is effective and defensible in a financial, investment-related category. What You Will Own 1. Paid Acquisition Performance (Primary) • Develop, execute and optimize paid strategy across Facebook, YouTube, Google Ads and emerging channels. • Decide where the next dollar goes within the VP's channel strategy, and cut what does not work quickly. • Own creative strategy: new angles, formats, hooks and targeting tactics, so performance does not decay as audiences saturate. • Support organic and affiliate channels with paid amplification and tracking, working with the VP. • Build and maintain external working relationships with media partners, advertisers, financial and direct response publishers, list brokers and other vendors. 2. Funnel & Campaign Performance: High-Ticket and Low-Ticket • Write, rework or source copy that drives conversions across ads, landing pages, webinar and application steps, and low-ticket offers, and coach the team to do the same. • Create, manage and scale campaigns for both high-ticket and low-ticket funnels with consistent monthly revenue growth. • Own the low-ticket paid engine as the foundation of future growth, including its handoff into the rest of the offer ladder. • Run a structured A/B testing program across ad copy, visuals, landing pages, webinar and application steps, low-ticket offers and calls to action. • Identify good, mediocre and bad copy, and write or source alternatives that drive conversions. • Work with sales leadership so lead quality, show rates and close rates are measured end to end and fed back into targeting. • Own retargeting and lead nurture through the funnel and customer journey. 3. Unit Economics, Retention & Budget • Own CAC, LTV, LTV:CAC, ROAS,CPL, cost per qualified call, contribution margin lead scoring, and cash payback by funnel, offer, channel and cohort. • Understand retention rate, upsell rate and renewals for high-ticket and low-ticket continuity products, and use them to set allowable acquisition costs. • Manage the timing between media spend today and payment-plan collections, together with finance. • Keep spend within guardrails and run processes for budgetary control and accountability of all paid media spend. Report on every campaign. 4. Team & Collaboration • Lead and optimize the paid media and funnel team, including media buyers, creative strategists and analysts. • Work with the VP of Acquisition, the in-house marketing team and external experts, and train the team in advanced acquisition techniques. • Run a weekly operating rhythm: scoreboard, test review, creative review and spend decisions. • As capacity allows and at the direction of the VP of Acquisition, apply your acquisition and copywriting skills to other businesses in the group (for example Future Finance and Legacy). Your primary accountability stays with Decentralized Masters. 5. Compliance & Risk • Own advertising compliance for paid media across platforms and claims: FTC and platform policies, and the specific constraints of financial and investment-related offers. • Manage platform concentration risk, account health and ad account redundancy. Requirements What You Must Bring Required • 7+ years in performance marketing or growth, including 3+ years leading a paid media team with full accountability for acquisition numbers. • Proven record scaling paid campaigns, particularly Facebook and YouTube, with budgets exceeding $1M per month. • Direct-response expertise: demonstrated success with high-ticket funnels (webinar, application or VSL-based) and low-ticket funnels. • Deep customer-acquisition and direct-response copywriting skill. You can write and rework copy that converts (ads, landing pages, webinar and offer copy, emails), not only judge it, and you can tell good, mediocre and bad copy apart. • Experience with continuity and membership products: you understand retention, upsell and renewal rates and how they set allowable acquisition cost. • Unit economics fluency: you can state your CAC, payback and LTV:CAC from memory for businesses you have run, and defend them. • Strong analytical skills and comfort with attribution, CRM data (HubSpot-style) and cohort analysis. • Copy judgment: you can tell good, mediocre and bad copy apart, and write or source better. • Strong leadership skills, with a track record of leading and optimizing teams. • Understanding of the financial landscape and investment-related offers. • A prolific, demonstrable user of AI tools in growth work. You can show us what you have built or automated. Strongly Preferred • Experience in investment education, financial publishing, coaching, trading or fintech offers. • Experience across more than one business, brand or client, and the ability to carry acquisition and copy skills across different offers and audiences. • Experience supporting organic and affiliate acquisition alongside paid. • Established relationships with media partners, financial and direct response publishers and list brokers. • Experience working directly with a sales team on lead quality and close rates. • Experience managing agencies and freelancers at scale. Personality & Cultural Fit • Direct communicator who challenges the founders with data, in the room, in real time. • Equally credible with a VP and with a media buyer. • Entrepreneurial and comfortable in ambiguity: you build the answer rather than wait for the brief. • Operator mindset: hands in the data, fast tests, accountable for results. • Zero tolerance for sloppy reporting, in your team or in yourself. • Effective in a high-performance culture. Benefits What We Offer • Competitive base, depending on scale and experience. • Performance bonus tied to profitable acquisition and revenue growth. • Full-time, 40 hours a week, with a flexible schedule and unlimited PTO. • Entirely remote, working from anywhere in the world, with team off-sites. • Direct access to the founders and genuine authority over how the paid media budget is deployed. • A supportive, dynamic culture with team members across 30+ countries. If you are an account manager looking for a bigger book of clients, this is not it. If you have scaled paid acquisition into the millions per month, owned the economics, and want a seat where acquisition decides the outcome, we should talk.