Xometry runs an AI-powered marketplace that connects buyers who need custom manufactured parts with a global network of manufacturing partners. The Director, Marketplace Marketing owns the marketing that drives demand on both sides. You turn buyer interest into sales-ready leads, grow revenue within existing customer accounts, and recruit, activate and retain the manufacturing partners who fulfill the work. You set the strategy, work cross-functionally on execution, and stay hands-on in the programs that deliver them. You will manage a team of 5-6 marketers.
How You'll Contribute: Buyer Demand and Account Growth
- Lead Generation and Nurture: Own our marketing qualified lead (MQL) program from first engagement through qualification and hand-off to Sales. Set conversion targets with Sales, improve nurture programs, and work with Marketing Technology on lead data quality.
- Customer Advocacy and Account Expansion: Set the strategy for growing existing accounts, from onboarding through long-term retention. Build referral, review and reference programs that turn satisfied buyers into advocates.
- Sales Enablement: Deliver on-brand, insight-driven messaging, proof points and sales materials that the Sales team actually uses. You will be Sales' primary partner in Marketing.
Supplier Marketing
- Strategy and Reporting: Own partner marketing strategy, planning and results against global partner recruitment targets.
- Supplier Acquisition: Build multi-channel programs to acquire new manufacturing partners and win back lapsed ones.
- Reputation: Strengthen Xometry's reputation among manufacturers through content partnerships, industry presence and PR plans built with Communications.
- Activation, Engagement and Retention: Help new partners complete onboarding and take their first jobs, keep them engaged and accepting work, and reduce the number who leave the network.
- Global Alignment: Work with our international partner marketing team so insights and assets are developed together and adapted for local markets.
- Network Partnership: Be the primary marketing partner to the team that manages our supplier network.
Across Both Sides of the Marketplace
- Customer Stories: Build a steady pipeline of buyer and partner stories that fuel Sales, Content and Campaigns.
- Events: Set event strategy for buyer and partner audiences.
- Budget: Manage the commercial marketing budget and invoice accuracy.
What You'll Bring to Xometry: - 12+ years in B2B marketing, including 5+ leading teams. Marketplace, SaaS or technology experience strongly preferred. Manufacturing familiarity is a plus.
- Depth in growth marketing: lead generation and qualification, nurture design and conversion, and a record of working side by side with Sales.
- Skilled collaborator and influencer, ability to work cross-functionally across Sales, Product, Operations, and Marketing to align around growth priorities
- Excellent communicator, able to translate complex offerings into compelling, audience-relevant value propositions
- Market-Centric Mindset: Highly skilled at capturing and applying the "voice of the market" to ensure all marketing efforts resonate with the target audience
- Experience creating engagement programs that scale participation and value
- Strong creative sensibility, with the ability to evaluate and guide campaign concepts, messaging, and storytelling
- Solid analytical capabilities; skilled at applying data, research, and dashboards to optimize programs and demonstrate ROI
- Proficiency with the latest AI and Martech tools (ie, Claude, Gemini, Salesforce, HubSpot, Looker).
- Strong people leader with experience developing managers and building high-performing teams
- Thrives in a fast-paced, high-growth environment; able to balance near-term priorities with long-term brand building
The estimated base salary range for new hires into this role is $175,000-200,000 annually + bonus depending on factors such as job-related skills, relevant experience, and location. We also offer a competitive benefits package, including 401(k) match, medical, dental and vision insurance; life and disability insurance; generous paid time off including vacation, sick leave, floating and fixed holidays, maternity and bonding leave; EAP, other wellbeing resources; and much more.
#LI-Hybrid
