Virtusa Corporation

Director - Marketing

Virtusa Corporation$150K — $180K *
Business Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years in B2B marketing operations, technology, or transformation
  • Deep understanding of interconnected marketing functions and revenue impact
  • Experience with marketing tech stacks including CDP, MAP, CRM, analytics
  • Led 2+ AI implementations in marketing at scale with measurable outcomes
  • Strong advisory skills with 5-10+ years in consultative/client-facing roles

Responsibilities

  • Assess marketing functions maturity across various areas
  • Design AI-enabled solutions for significant improvements
  • Build transformation roadmaps with ROI and change management
  • Drive user adoption post-deployment
  • Conduct discovery to build transformation business cases
  • Navigate stakeholder consensus across business and tech fields
  • Design integrations of marketing technology and AI stacks

Benefits

  • Opportunity to lead transformative AI projects
  • Engagement with senior stakeholders and executives
  • Diverse responsibilities from strategy to implementation
  • Active involvement in thought leadership and industry presence
  • Collaboration with multi-disciplinary teams and experts
Full Job Description
Marketing AI Transformation Leader

We are looking for a leader with deep marketing domain expertise who can walk into a customer's office, diagnose their marketing challenges, and collaborate with the organization to design AI-powered transformations that deliver measurable business outcomes. This person will lead marketing transformation programs, design business solutions, and drive adoption - equal parts consultant, technologist, and trusted advisor.

Not a fit if: You've only done AI pilots (not production at scale), you're purely technical without client skills, or you're purely strategic without hands-on delivery experience.

Core Responsibilities

Transform Marketing (40%)
  • Assess marketing functions maturity across multiple functions (demand gen, content, campaigns, field, partner, product, vertical, ops, budget, advocacy, data management)
  • Design AI-enabled solutions (predictive, generative, agentic) that create step-change improvements
  • Build transformation roadmaps with clear ROI, timelines, and change management
  • Drive adoption from deployment through behaviour change

Client Partnership & Business Development (30%)
  • Conduct discovery and build compelling transformation business cases
  • Navigate stakeholder consensus (Business, Tech, Vendor Management)
  • Be a trusted advisor to the customer, expand relations and close deals

Solution Design (20%)
  • Design marketing tech + AI stack integrations (CDP, MAP, CRM, analytics, AI/ML platforms)
  • Create reusable reference architectures and implementation patterns
  • Make build vs. buy decisions; validate technical feasibility
  • Stay current on marketing AI landscape

Thought Leadership (10%)
  • Develop frameworks, methodologies, and best practices
  • Enable internal teams; share learnings externally
  • Build industry presence through speaking, writing, community

Must-Haves

Marketing Expertise
  • 10+ years in B2B marketing operations, technology, or transformation
  • Deep understanding how marketing functions interconnect and impact revenue
  • Knowledge of marketing tech stacks (CDP, MAP, CRM, analytics)
  • Real-world transformation scars (knows what works, what fails, why)

AI Transformation Experience
  • Led 2+ AI implementations in marketing at scale (enterprise production deployment)
  • Delivered measurable business outcomes (not just deployed tech)
  • Current on AI landscape: LLMs, RAG, multi-agent systems, marketing AI platforms

Advisory and Consultative Selling
  • 5-10+ years in consultative/client-facing role
  • Can discover painpoints, build business cases, close deals, manage stakeholders
  • Executive communication skills (C-suite comfortable)
  • Trusted advisor mindset: balances client needs vs. realistic outcomes

Technical Foundation
  • Solution architecture thinking (end-to-end systems, integrations, data flows)
  • Pragmatic build vs. buy decisions
  • Fast learner who stays current on evolving tech

Strongly Preferred
  • Partner ecosystem experience (ISV, channel, marketplace programs)
  • Hyperscaler background (AWS, Azure, GCP professional services)
  • Agentic AI / multi-agent implementation experience
  • Enterprise B2B SaaS experience
  • CDP implementation leadership

About Virtusa Corporation

Virtusa Corporation is a global provider of digital business strategy, digital engineering, and information technology (IT) services and solutions. The company helps its clients transform their businesses through innovative technology solutions that enable them to improve customer engagement, increase operational efficiency, and drive revenue growth. Virtusa Corporation was founded in 1996 and is headquartered in Southborough, Massachusetts. The company has over 20,000 employees and operates in over 30 countries around the world. Virtusa Corporation is committed to sustainability and has received numerous awards for its environmental and social responsibility initiatives.
Learn more about Virtusa Corporation
Size
22,883 employees
Market Cap
$1.5 billion
Industry
Net Income
$44.6 million
Founded
1996
5 Year Trend
+22.3%
Revenue
$1.2 billion
NASDAQ

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