About the Role
Ott is seeking a strategic, commercially oriented, and people-focused Director of Marketing to lead an integrated global marketing organization spanning vertical marketing, campaign management, brand strategy, global events, digital strategy, marketing operations, and technical content creating clear ownership from market insight and value proposition development through campaign activation, digital engagement, content delivery, lead generation, and performance management.
This leader will be responsible for connecting market-back strategy with disciplined execution to accelerate growth, strengthen customer engagement, and improve marketing effectiveness across the customer lifecycle.
This role is ideal for a leader who combines strategic marketing judgment, operational discipline, digital fluency, talent development, and the ability to lead change across a global, matrixed organization.
Travel: Up to 20% internationally
📍Location: Onsite - Fort Collins, CO
In this role, a typical day will look like:- Lead, coach, and develop a global marketing team while establishing clear roles, decision rights, priorities, operating rhythms, and performance expectations.
- Use customer insight, market intelligence, and competitive analysis to define priority verticals, customer segments, value propositions, portfolio opportunities, and commercial investments.
- Translate growth strategy into integrated campaigns, digital programs, events, content, and sales-enablement initiatives that improve customer engagement, lead generation, conversion, and pipeline growth.
- Partner with Sales and Commercial Operations to strengthen lead management, funnel visibility, performance reporting, and accountability for commercial outcomes.
- Establish standards and scalable processes for accurate, customer-focused technical content, messaging, proof points, and enablement resources.
- Improve marketing effectiveness through disciplined planning, meaningful performance measures, technology adoption, automation, and continuous improvement.
- Work across Product Management, Strategy, Service, Operations, and regional commercial teams to align priorities, represent customer needs, and accelerate execution.
- Evaluate marketing investments and direct resources toward the markets, programs, and customer experiences with the greatest growth potential.
- Build the organization’s strategic marketing, digital, analytical, and commercial capabilities while developing future leaders.
The essential requirements of the job include:- Bachelor’s degree in Marketing, Business, Engineering, or a related field.
- 10+ years of progressive experience in strategic marketing, product marketing, commercial strategy, demand generation, or related B2B marketing roles.
- Experience leading and developing a multi-disciplinary marketing team with responsibility for strategy and execution.
- Demonstrated success developing and implementing B2B growth strategies that contributed to measurable pipeline, revenue, conversion, or customer outcomes.
- Experience using market analysis, customer insight, competitive intelligence, and business planning to establish priorities and guide investment decisions.
- Experience leading cross-functional or multi-regional initiatives with Sales, Product Management, Strategy, Operations, or other commercial partners.
- Experience marketing complex products, technology, services, or solutions to professional or technical customers.
- Up to 20% international travel
US ONLY:
The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An associate’s position within the salary range will be based on several factors, including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.
The compensation range for this role is $165,000 - $185,000 USD per year.
We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
