Summary/Objective:
The Director, Marketing Technology & Measurement is the senior owner of the agency's marketing technology, data, measurement, and cross-platform delivery ecosystem-including how data is collected, governed, integrated, activated, and reported across paid, owned, and partner channels. This role leads digital media operations and enablement, ensuring campaigns are instrumented correctly, reporting is consistent and decision-ready, and platform integrations support reliable performance management at scale. The Director ensures measurement integrity, first-party data readiness, privacy-safe data collaboration, and durable cross-platform connections so teams can execute confidently and prove impact.
Partnering closely with the Director of Digital Connections, this role provides the standards, tooling, and operating processes that power consistent delivery and trusted performance insights, and reports to the Managing Director.
Essential Duties & Responsibilities:
- Marketing Technology leadership & platform governance
- Own the agency's marketing technology + measurement ecosystem across paid, owned, and partner channels
- Govern the ad tech and marketing technology stack (tool selection criteria, access/permissions, documentation, vendor coordination, platform change management)
- Innovation & Platform Adoption: Identify, pilot, and scale emerging marketing/ad tech and measurement capabilities, creating adoption playbooks, governance, and training
- Digital media operations, standards & enablement (scale delivery)
- Operationalize best practices through playbooks, templates, launch/QA checklists, training, and recurring governance routines
- Provide enablement to media and account teams (launch readiness standards, troubleshooting support, platform configuration best practices)
- Act as escalation point for complex implementation, tracking, and data issues; reduce firefighting through repeatable processes
- Support onboarding and new business with audits, feasibility assessments, and transition planning
- Data strategy, management & governance (source of truth)
- Own marketing data management: data quality, governance, retention, documentation, and definitions (KPI dictionary/source-of-truth standards)
- Establish standards for data hygiene and stewardship (naming/taxonomy, deduplication, identity considerations, consent signals, access controls)
- Build scalable governance toolkits (templates, policies, QA routines) applied consistently across accounts
- First-party data enablement & audience operations
- Lead first-party data strategy and operational readiness (segmentation, suppression, lifecycle signals, audience governance)
- Partner with clients to connect first-party sources (CRM/CDP/commerce systems, as applicable) to activation and measurement workflows-ensuring data is usable, compliant, and measurable
- Enable audience operations across platforms (audience creation, refresh processes, match-rate improvements, audience QA, documentation)
- Data architecture, integration & processing (connect the ecosystem)
- Own the data architecture that connects platforms (ad platforms, analytics, CRM/CDP, BI/reporting, call center/offline systems as applicable)
- Define how data is ingested, transformed, validated, and surfaced (processing logic, event schemas, mapping, error handling, version control for definitions)
- Manage/partner on data pipelines and connectors that support automated reporting and cross-platform reconciliation (including structured discrepancy resolution workflows)
- Data clean rooms & privacy-safe collaboration
- Lead the agency POV and practical use cases for data clean rooms / privacy-safe collaboration (measurement, audience overlap, reach/frequency, suppression, incrementality support-where applicable)
- Coordinate workflows with clients and partners: requirements, governance, documentation, and trusted measurement outputs
- Ensure privacy compliance in data collaboration (permissions, consent signals, regional/state considerations, data minimization best practices)
- Measurement framework & tracking architecture (ensure integrity)
- Own the measurement approach across the digital media ecosystem, including KPI definitions, reporting principles, and confidence levels ("what we know vs. what's directional")
- Lead tracking standards and implementation frameworks (event design, taxonomy/naming, conversion definitions, QA processes)
- Oversee ongoing measurement integrity (audits, anomaly detection, discrepancy investigation, root-cause analysis, prevention)
- Reporting, insights & decision support (turn data into action)
- Build and govern reporting systems that produce decision-ready outputs (dashboards, automated pipelines, validation/anomaly checks)
- Translate performance signals into clear insights and recommendations in partnership with the Digital Connections Director
- Support client narratives: what changed, what drove results, and what's next-grounded in measurement confidence
- Team leadership & client delivery
- Lead and develop analysts assigned to specific clients, setting priorities and ensuring consistent, high-quality delivery
- Provide hands-on guidance on measurement problem-solving, reporting, and insight generation across accounts
Relationship to the Digital Connections Director (how you work together)
- Digital Connections Director owns performance strategy and activation decisions (what we do in the market).
- Director, Marketing Technology & Measurement owns the data/tech foundation and proof (how we instrument, integrate, govern, and trust what we see).
- Co-own the learning agenda and performance narrative (what we learned and what we'll do next).
Client-Facing Functions
- Advise clients on measurement strategy, data readiness, platform integration, and privacy-safe collaboration.
- Support senior client conversations related to reporting confidence, discrepancies, attribution, and performance proof.
- Ensure clients understand what is measured, how it is measured, and the level of confidence behind insights.
Internal Functions
- Define and maintain standards that enable consistent, scalable campaign execution and reporting.
- Provide technical leadership and guidance to digital, media, analytics, and account teams.
- Partner cross-functionally to align activation, measurement, and reporting workflows.
Other Duties:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Supervisory Responsibility:
- Lead and develop analysts and marketing technology team members assigned to specific clients or initiatives.
- Set priorities, review work quality, and ensure consistent delivery across accounts.
- Provide coaching and hands-on problem solving related to measurement, reporting, and data architecture.
Job Competencies
- Strategic and systems-oriented thinking.
- Strong analytical judgment and attention to data integrity.
- Ability to translate technical complexity into clear, actionable guidance.
- Operational discipline and process design capability.
- Collaborative leadership and stakeholder influence.
Core Competencies
- Measurement Integrity: Builds trust in data and reporting through rigor and governance.
- Technical Leadership: Owns complex systems while enabling non-technical teams.
- Clarity & Structure: Reduces ambiguity through standards, documentation, and process.
- Client Stewardship: Ensures confidence, transparency, and credibility in performance discussions.
- Continuous Improvement: Proactively evolves systems, tools, and practices.
Preferred Education and Related Experience:
- Bachelor's degree in Marketing, Analytics, Information Systems, Business, or a related field required.
- Advanced degree or certifications in analytics, data engineering, or marketing technology preferred.
- 8-12+ years of experience in marketing technology, measurement, analytics engineering, ad tech, or data strategy.
- Agency experience is strongly preferred.
Knowledge & Critical Skills
- Deep understanding of marketing technology stacks, analytics platforms, and ad tech ecosystems.
- Strong grasp of first-party data activation, audience operations, and privacy-safe data collaboration.
- Experience designing data architectures that connect activation platforms to reporting environments.
- Proficiency in data governance, KPI frameworks, tracking design, and discrepancy resolution.
- Ability to communicate technical concepts clearly to non-technical stakeholders.
Physical Demands:
- Ability to work extended periods at a computer and participate in virtual and in-person meetings.
- Occasional travel (5-15%) for client meetings, onboarding, or internal planning sessions.
Updates and Revisions:
Due to the dynamic and changing environment in our industry, the Company reserves the right to modify this Job Description as needed
Work Environment & Schedule Requirements:
- Fast-paced, collaborative agency environment.
- Frequent interaction with senior leadership, clients, and cross-functional teams.
- Environment that requires precision, adaptability, and proactive problem-solving.
- Flexibility required to support launches, audits, or critical measurement initiatives.
- Extended hours may be required during platform changes, major implementations, or client escalations.
- Flexibility to work Holidays and Weekends based on business needs.
