McCormick & Company

Director, Marketing

McCormick & Company$140K — $253K *
Retail & Consumer Goods
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelors Degree in Marketing, Communications, Business, or a related field; MBA preferred
  • 10+ years of marketing experience, with over 5 years in brand marketing leadership
  • Proven experience leading integrated marketing campaigns, preferably in Consumer Packaged Goods (CPG)
  • Familiarity with brand and portfolio management aligned with commercial goals
  • Demonstrated experience managing creative and media agency partnerships
  • Strong consumer insight skills with knowledge of digital and social media trends
  • Excellent analytical and presentation skills with the ability to communicate effectively across all levels.

Responsibilities

  • Elevate brand positioning and messaging to forge emotional consumer connections.
  • Lead annual marketing planning and support a 3-year brand roadmap.
  • Oversee development of impactful marketing campaigns in collaboration with cross-functional partners.
  • Direct external agency and internal teams for creative content execution across all marketing channels.
  • Utilize consumer insights to inform marketing strategies through market research and analysis.
  • Measure and optimize campaign effectiveness in partnership with media and insights teams.
  • Mentor and grow a high-performing, global marketing team.

Benefits

  • Competitive compensation
  • Career growth opportunities
  • Flexibility and support for diverse life stages and choices
  • Wellbeing programs including physical, mental, and financial wellness
  • Tuition assistance
  • Comprehensive health plans covering medical, dental, vision, life, and disability benefits
  • Family-friendly benefits like paid parental leave and fertility benefits
  • Retirement and investment options such as 401(k) and profit-sharing plans
Full Job Description
We are looking to hire a Director, Marketing to join the team based at our Global Headquarters in Hunt Valley, Maryland. The position is hybrid eligible (50% onsite per month). What We Bring To The Table: The best people deserve the best rewards. In addition to the benefits you'd expect from a global leader (401k, health insurance, paid time off, etc.) we also offer: • Competitive compensation • Career growth opportunities • Flexibility and Support for Diverse Life Stages and Choices • Wellbeing programs including Physical, Mental and Financial wellness • Tuition assistance Position OverviewUnder general direction of the VP Global Brand Marketing, this role is responsible for leading brand strategy and the development and activation of fully integrated marketing campaigns for the McCormick and Club House Spices & Extracts brands in North America. This individual will build and lead execution of the marketing plans that drive commercial business objectives including brand awareness, consideration, trial, and advocacy. This key leader will work with cross-functional teams and manage external agencies to develop brand campaigns to drive growth. Key Responsibilities
  • Elevate McCormick's brand positioning, messaging, and visual identity to build emotional connections with consumers and reinforce its status as a leader in its top categories.
  • Lead annual marketing planning process and support leadership in driving a 3-year roadmap for the McCormick and Club House brands.
  • Oversee the creation of impactful seasonal/tentpole and always on marketing campaigns, partnering with key cross functional partners including media, social media, public relations, digital, and sales, ensuring alignment with target audience insights and business goals.
  • Lead external agencies and internal studio teams to bring to life all aspects of creative content strategy and development across McCormick paid, owned and earned channels. Lead creative agency partnerships to execute large-scale campaign photo and video shoots, and always on digital content.
  • Partner with consumer insights and growth teams to generate data-backed insights, strategies, and best practices for brand marketing plans and campaigns through comprehensive market research and analysis.
  • Partner with the media, and insights teams to measure effectiveness of paid, owned, and earned activity, reporting on insights and optimizing programs based on data.
  • Lead, mentor, and grow a high-performing global team of marketers.
Required Qualifications
  • Bachelors Degree in Marketing, Communications, Business, or other related field of study; MBA preferred
  • At least 10+ years of experience in marketing with 5+ years' experience in brand marketing leadership positions
  • Extensive experience in leading integrated marketing campaigns in Consumer Packaged Goods (CPG), with experience in food & beverage strongly preferred
  • Experience in brand and portfolio management, with a strong understanding of commercial business goals and metrics
  • Experience leading creative and media agency partnerships, from RFP through campaign execution and measurement
  • Consumer-centric with a deep understanding of digital, social and retail media platforms and trends
  • Extremely strong creative and analytical skills, coupled with ability to turn data into actionable insights
  • Exceptional executive-level presentation skills and the demonstrated ability to interact effectively with all levels of the organization and externally
  • Demonstrated success in building and evolving organizations, leading global and diverse teams, and fostering cross-functional collaboration is essential
  • Proven analytical, project management, and organizational skills with strong written and verbal communication skills required
Base Salary: $140,610-253,080 Base salary compensation will be determined based on factors such as geographic location, skills, education, experience for this role, and/or internal equity of our current employees as part of any final offer. This position is also eligible to participate in McCormick's Incentive Bonus (MIB) Plan/ McCormick's Sales Incentive Bonus (SIB) Plan/ McCormick's Dividend Program. In addition to a competitive compensation package, permanent employees of McCormick are eligible for our extensive Total Rewards programs that include: - Comprehensive health plans covering medical, vision, dental, life and disability benefits - Family-friendly benefits such as paid parental leave, fertility benefits, Employee Assistance Program, and caregiver support - Retirement and investment programs including 401(k) and profit-sharing plans

About McCormick & Company

McCormick & Company is a global leader in the manufacture, marketing, and distribution of spices, seasoning mixes, condiments, and other flavor products. The company was founded in 1889 and is headquartered in Sparks, Maryland. McCormick & Company operates in over 150 countries and has a portfolio of well-known brands including McCormick, Lawry's, and Old Bay. The company is committed to sustainability and has implemented a number of initiatives to reduce its environmental impact. McCormick & Company has received numerous awards for its commitment to sustainability and has been recognized as one of the best places to work in the United States.
Learn more about McCormick & Company
Size
14,000 employees
Market Cap
$22.6 billion
Industry
Net Income
$747.4 million
Founded
1889
5 Year Trend
+7.4%
Revenue
$5.6 billion
NASDAQ

Similar Jobs

More Jobs at McCormick & Company

More Retail & Consumer Goods Jobs

Find similar Director, Marketing jobs: