Director, Marketing

Why our Marketing Director is Important:

The Director of Marketing leads the strategic direction, development, and execution of all marketing, branding, and communication initiatives across the parent company and its three subsidiaries. This role ensures a cohesive brand presence while recognizing the unique identity and business goals of each entity.

This is a strategic, hands-on role responsible for overseeing marketing campaigns, corporate communications, community engagement, and events. The Director manages outsourced PR efforts, leads a small team, and works closely with executive leadership to strengthen brand awareness, support business growth, and enhance stakeholder engagement across Hawaii.

Essential Duties

Strategic Leadership

• Develop and execute a comprehensive marketing and communications strategy aligned with organizational goals across all entities
• Partner with executive leadership to position the company as a trusted leader in the insurance industry and local community
• Ensure consistent branding while appropriately differentiating each subsidiary
• Analyze market trends, customer insights, and competitive landscape to inform strategy

Brand & Communications Management

• Oversee brand standards and ensure consistency across all internal and external communications
• Direct development of marketing materials including digital content, print collateral, presentations, and advertising
• Manage corporate messaging, public relations, and media relations
• Oversee website content, social media presence, and digital marketing efforts

Community & Corporate Engagement

• Lead community relations and corporate social responsibility initiatives, including coordination with the company's foundation
• Oversee sponsorships, partnerships, and community events to enhance brand visibility and reputation
• Ensure alignment of community efforts with company values and strategic priorities

Events & Internal Engagement

• Provide oversight and direction for corporate events, client functions, and internal employee engagement initiatives
• Supervise planning and execution of events in collaboration with the Marketing Specialist
• Support internal communications that promote culture, engagement, and alignment across the organization

Team Leadership & Development

• Supervise and mentor the Marketing Specialist
• Provide clear direction, prioritize workload, and support professional development
• Assess future marketing staffing needs and recommend resources as appropriate

Project & Budget Management

• Develop and manage the marketing budget across all entities
• Prioritize initiatives to maximize impact and efficiency within a lean team structure
• Oversee vendor relationships, including agencies, printers, media partners

Cross-Functional Collaboration

• Partner with Underwriting, HR, Claims, Agency Relations and Executive leadership to support business initiatives
• Provide marketing support for new products, services, and organizational initiatives
• Ensure alignment and communication across all entities

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or related field (Master's preferred), or comparable experience
• 8-10+ years of progressive marketing experience, including leadership experience
• Experience managing multi-brand or multi-entity marketing strategies preferred
• Strong understanding of both traditional and digital marketing channels
• Experience in insurance, financial services, or regulated industries is a plus
• Strong strategic thinking with ability to execute tactically
• Excellent written and verbal communication skills
• Ability to manage multiple priorities across different entities
• Strong project management and organizational skills
• Collaborative leadership style with a hands-on approach
• Understanding of Hawaii's business environment and community landscape preferred

Position title

Director, Marketing

Department

Marketing

Work Arrangement

In-Person, HEMIC Tower, occasional travel may be required

Reports To

EVP, Chief Operating Officer

Direct Reports

Yes

FLSA Status

☒ Exempt • Non-Exempt Job Class: 2-Prof

Approved By:

clewis

Date Approved:

7/1/2026

Reviewed:

N/A

NOTE: The above information on this job description has been designed to indicate the general nature and level of work performed by an employee in this classification. It is not to be interpreted as a comprehensive inventory, or all duties, responsibilities, and qualification of employees assigned to this job. Management has the right to add, revise or delete information in this description. Reasonable accommodations will be made to enable qualified individuals with disabilities to perform the essential duties of this position.