The Director, Marketing Enablement, is responsible for building and leading the infrastructure that enables franchise owners to effectively access, understand, and execute marketing programs, tools and platforms across the organization. This role leads an integrated Marketing Enablement function spanning training and education, owner communications, program management, shared-services coordination, and frontline marketing support. This role ensures franchise owners have a clear and consistent experience—from learning how to use marketing programs and platforms, to receiving coordinated communications, to accessing technical expertise, and to getting timely assistance with routine marketing needs through centralized support channels.
The Director leads both strategic enablement functions and frontline support teams while partnering closely with Marketing, Brand, Digital, Media, Technology, Operations, ProTradeNet and other shared services experts.
Bring your experience and be empowered to innovate.
As an Director, Marketing Enablement on the Marketing team, a typical day for you will include:
- Lead the Marketing Enablement strategy, including franchise owner education, communications, program management, and support services to drive adoption and successful execution of marketing programs and platforms.
- Develop and deliver scalable training, onboarding, and learning experiences that increase franchise owner understanding, engagement, and utilization of marketing tools, technologies, and initiatives.
- Coordinate and govern marketing communications to franchise owners, ensuring clear, consistent messaging and integrated support plans for major initiatives and business changes.
- Serve as the primary liaison between franchise owners, marketing teams, and shared-service subject matter experts, translating complex initiatives into actionable programs and resources.
- Oversee the centralized marketing support function, including support processes, escalation management, service delivery, and continuous improvement of the franchise owner experience.
- Monitor program performance, support trends, adoption metrics, and owner feedback to identify opportunities for process enhancements, improved service delivery, and increased operational effectiveness.
- Lead, coach, and develop a high-performing Marketing Enablement team while fostering a culture of accountability, responsiveness, collaboration, and continuous improvement.
- Establish a consistent franchise owner enablement journey across learning, activation, support, and issue resolution to improve program adoption and owner satisfaction.
- Partner with Marketing leadership to prioritize enablement investments, optimize resource allocation, and drive business outcomes through effective change management and execution.
- Identify and implement opportunities for automation, AI, self-service capabilities, and knowledge management solutions that improve scalability, efficiency, and franchise owner support.
Bring your skills and be inspired to achieve success.
Required Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 8+ years of marketing experience with a strong background in integrated marketing across traditional and digital channels.
- 5+ years of people leadership experience.
- Experience within an agency environment, franchise organization, or similarly complex operating model.
- Strong analytical and data-driven decision-making capabilities.
Preferred Qualifications:
- Master's degree in Marketing, Business Administration, or a related discipline.
- Experience leading marketing enablement, training, communications, or franchise support functions.
- Experience with marketing technology platforms, CRM systems, learning management systems, and AI-enabled solutions.
Work Environment & Schedule:
- Full-time, Monday–Friday, 8:00 AM–5:00 PM CT.
- 500 E John Carpenter Fwy, Irving, TX
- 1010 N University Parks Drive, Waco, TX.
- Competitive Pay: Commensurate with experience.
- Benefits: Comprehensive benefits offerings available through Neighborly: Neighborly | Benefits Guide
- Financial Benefits: Equity and bonus opportunities.
Physical Requirements:
The physical demands described here are representative of those required to successfully perform the essential functions of this role. The Associate must be able to stand and sit in an office environment; see, hear, and communicate effectively; and use standard office equipment and computers. This role also requires the ability to lift and move equipment, supplies, and materials, including items weighing up to 25 pounds.
The Associate is exposed to typical office working conditions. Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions. These statements are intended to describe the general nature and level of work performed and are not an exhaustive list of all responsibilities. We reserve the right to modify this job description at any time.
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Brand:
Neighborly - USA Shared Services
