Director of Marketing - GLI Secure (ISS Cybersecurity)Lakewood, NJ
GLI is seeking an experienced
Director of Marketing for our GLI Secure division to drive brand awareness and revenue growth of our Cybersecurity/Information Security Services (ISS) services.
What You Will Accomplish Here...As the Director of Marketing for our GLI Secure team, you will partner with management to develop marketing strategies that will expand our existing core markets in the gambling industry and also diversify our markets into new business verticals. This role is pivotal in leading our marketing strategy to position GLI Secure as a leader in cybersecurity, compliance, and risk-based services.
Key responsibilities include:
- Marketing Strategy: Work with our management team to develop and execute a marketing strategy aligned with business objectives. This includes identifying market opportunities, customer segments, and competitive positioning to drive business in target markets.
- Market Research: Lead ongoing market research efforts to assess industry trends and the competitive landscape and then translate this research into actionable insights for sales strategies and decision-making.
- Content Development: Create high-quality whitepapers, blogs, case studies, and industry reports that clearly articulate our value proposition across different verticals.
- Business Partnering: Collaborate with various departments, including sales and delivery teams, to understand business drivers and adapt marketing solutions to meet corporate growth objectives.
- Campaigns: Execute strategic marketing campaigns through multi-channel platforms that drive lead generation and brand awareness.
- Branding and Engagement: You will ensure consistent positioning and messaging of GLI Secure across all channels, elevating the brand as a trusted cybersecurity and compliance partner. You will also represent the Company at industry events, conferences, and with strategic partners.
- Marketing ROI and Sales Alignment: Define and report on marketing performance metrics, including campaign ROI, conversion rates, and sales outcomes in partnership with the sales team. You will use CRM, marketing automation, and campaign performance data to evaluate marketing ROI to connect marketing activity to sales results.
- Budget and Resource Management: Develop, manage, and monitor marketing budgets, ensuring responsible allocation of resources across campaigns, events, content, and strategic initiatives.
- Agency and Vendor Oversight: Manage external marketing agencies and vendor partners to ensure deliverables, timelines, and brand standards are met.
- Other duties as assigned.
How You Will Be Successful...- You will be ambitious, proactive, and comfortable working independently.
- You will be a strategic thinker who turns marketing data into compelling business insights.
- You will be adaptable and ready to pivot strategies in dynamic markets.
Required Education, Experience and Skills:- 8 + years of progressive experience in marketing new business development/market diversification is required.
- 4 + years of experience in marketing cybersecurity, information security, or highly technical B2B services.
- Must have a strong understanding of cyber risk, security testing methodologies, and regulatory compliance frameworks.
- Must have experience leading marketing research initiatives and translating insights into strategy.
- Proficiency in Microsoft Office (Word, Excel, PowerPoint) is required.
- Must have excellent communication and presentation skills.
- Must have demonstrated professionalism, including while working under pressure.
- Must have the ability to handle multiple projects under tight deadlines, while maintaining a realistic balance among priorities.
- Must demonstrate a high degree of attention to quality, details, and correctness.
- Must have the ability to read, write, speak, understand, and communicate in English sufficiently to perform the duties of this position.
Preferred or a Plus:- Background working in regulated industries.
- Experience supporting global organizations.
- Bachelor's degree in business, marketing, or a related field.
- HubSpot and CRM experience is a plus.
Location: Lakewood, NJ
Schedule: Normal hours are Monday through Friday, 40 hours or more per week.
Salary: $110,000 - $150,000
Travel: Up to 15% travel required to tradeshows, conference, events, or other office locations, as needed.
Benefits:For US based candidates, we offer a competitive total compensation packet, including:
- Comprehensive Health, Dental, and Vision Insurance
- 100% Employer Paid Options Currently Available
- Optional Health and Flexible Savings Accounts
- 100% Employer Paid Life and Disability Insurances
- 30 Days Paid Time Off (Per Year)
- 401K Savings Plan with 100% match up to 3% of your gross annual salary
- Annual Discretionary Bonus
- Anniversary Reward Bonus
- Educational Assistance Program (after 12 months of employment)
- Mental Health Benefits through our Employee Assistance Program
- Voluntary Pet Insurance
Gaming Laboratories International (GLI) is a gaming services company. Any of our employees may be required to obtain a gaming license within one or all of the gaming jurisdictions. If you are requested by GLI to obtain a gaming license, your continued employment may be contingent on your ability to obtain that gaming license.
This job description should not be interpreted as all-inclusive; it is intended to identify the major responsibilities and requirements of the job. The incumbent may be requested to perform other job-related tasks and responsibilities than those stated above.
