Bachelor's degree in marketing, business, or a related field required.
7+ years of progressive experience in marketing, communications, or public relations, including leadership roles.
Experience with research, analytics, and performance measures for strategy evaluation required.
Proven ability to build and lead high-performing teams and collaborate across functions required.
Strong knowledge of contemporary marketing practices, digital communications, and crisis communications.
Responsibilities
Provide strategic leadership for integrated marketing and communications functions aligned with organizational goals.
Advise senior leadership on strategic communications issues and lead crisis communications planning.
Develop and execute marketing strategies to enhance reputation and brand awareness.
Lead the implementation and evaluation of marketing and communication initiatives using analytics for continuous improvement.
Build and lead a high-performing team with clear priorities and performance expectations.
Manage day-to-day operations, ensuring effective resource management and regulatory compliance.
Oversee recruitment, hiring, and performance management processes for the team.
Benefits
Opportunity to lead a high-impact marketing and communications function.
Collaborative work environment with senior leadership.
Focus on professional development and team building.
Engagement in strategic decision-making processes.
Support for organizational transparency and brand enhancement.
Full Job Description
GENERAL SUMMARY
The Director, Marketing & Corporate Communications provides strategic leadership for CHKD's integrated marketing and communications function, including brand strategy, creative services, publications, advertising, digital and web strategy, social media, broadcast media, public relations, media relations, and corporate communications. The Director develops and implements contemporary marketing and communications strategies that support CHKD's mission, values, strategic priorities, reputation, and long-term growth. Serving as a trusted advisor to senior leaders, the Director provides counsel on critical communications issues and ensures consistent, timely, and effective communication across internal and external audiences. The Director is responsible for strengthening CHKD's brand identity, advancing organizational transparency, enhancing communications infrastructure, and establishing processes that promote service quality, budgetary compliance, departmental clarity, and measurable results. The role requires strategic thinking, independent problem-solving, sound judgment, and a highly collaborative approach to working across the health system. Reports to department leadership.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Provides strategic leadership for CHKD's integrated marketing, brand, public relations, media relations, and corporate communications functions, ensuring alignment with the organization's mission, values, strategic priorities, and growth objectives.
Serves as a trusted advisor to senior leadership, providing counsel on strategic, sensitive, and emerging communications issues while leading crisis communications planning and organizational readiness efforts.
Develops and executes comprehensive marketing and communications strategies that enhance CHKD's reputation, strengthen brand awareness, support organizational transparency, and deliver consistent messaging across internal and external audiences.
Leads the development, implementation, and evaluation of contemporary marketing, digital, media, and communication initiatives, utilizing research, analytics, and performance measures to assess effectiveness and drive continuous improvement.
Builds, develops, and leads a high-performing team by establishing clear priorities, accountability, and performance expectations to achieve departmental and organizational goals.
Directs the day-to-day operations of the department, ensuring effective resource management, budget stewardship, operational excellence, regulatory compliance, and the continuous improvement of processes, systems, and workflows.
Leads, manages, coaches, and trains a team or department, provides guidance, support, and mentors to ensure optimal performance and productivity.
Oversees the recruitment, hiring, team/department orientation, performance appraisals and disciplinary actions including up to termination processes for a team or department.
Performs other duties as assigned.
LICENSES AND/OR CERTIFICATIONS
Required Licenses and/or Certifications
Valid Virginia driver's license and be able to meet the insurance requirements of the hospital, if required by position.
Preferred Licenses and/or Certifications
None preferred.
MINIMUM EDUCATION AND EXPERIENCE REQUIREMENTS
Required Education and Experience
Bachelor's degree in marketing, business or a closely related field required.
7+ years progressively responsible work experience in marketing, communications, public relations, brand strategy, or a related field, including demonstrated leadership responsibility required.
Experience using research, analytics, and performance measures to evaluate strategy and guide decision-making, required.
Experience building and leading high-performing teams and collaborating effectively across functions, required.
Preferred Education and Experience
Master's degree in closely related field preferred.
Previous healthcare experience preferred.
Required Knowledge, Skills and Abilities
Strong knowledge of contemporary marketing practices, digital communications, media relations, brand management, and crisis communications.
Exceptional interpersonal, written, verbal, and presentation skills
Demonstrated ability to influence and communicate credibly with senior leaders and other key stakeholders.
Sound judgment and the ability to manage sensitive, complex, and time-critical communications.
WORKING CONDITIONS
Normal office environment with little exposure to excessive noise, dust, temperature and the like.
