Director, Marketing & CommunicationsLocation: Mesa, AZ
Department: Marketing & Communications
Reports To: VP, Business Development
Job OverviewThe Director, Marketing & Communications is responsible for leading the marketing and communications strategy for Public Safety Financial. This role ensures alignment between business objectives and marketing initiatives by developing integrated campaigns, managing brand positioning, driving audience engagement, and supporting growth across target markets.
The ideal candidate will provide strategic leadership while also overseeing day-to-day marketing execution. This position collaborates closely with business leaders, advisors, market development teams, and the broader Modern Wealth marketing organization to ensure marketing efforts are measurable, compliant, and aligned with organizational goals.
Key Responsibilities- Develop and execute an integrated marketing and communications strategy aligned with Public Safety Financial's growth objectives.
- Lead brand strategy, messaging, positioning, and visual identity initiatives.
- Oversee marketing campaigns across digital, social media, email, web, events, and educational programs.
- Manage external communications, public relations efforts, and reputation management activities.
- Create and maintain content strategies and editorial calendars across all communication channels.
- Partner with business development, education, operations, compliance, legal, and advisory teams to support growth initiatives.
- Coordinate internal and external marketing resources, agencies, vendors, and contractors.
- Establish and monitor marketing budgets, project timelines, and resource allocation.
- Develop lead generation, audience segmentation, and campaign measurement strategies.
- Analyze campaign performance and provide reporting on key performance indicators and return on investment.
- Support advisor engagement by developing compliant marketing materials and communication resources.
- Build scalable processes and workflows that improve marketing efficiency and effectiveness.
Qualifications- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Seven or more years of progressive marketing experience.
- Experience developing and executing integrated marketing strategies.
- Demonstrated success leading multi-channel marketing initiatives.
- Strong understanding of digital marketing, content development, brand management, and communications.
- Experience managing budgets, vendors, agencies, and external partners.
- Strong project management, organizational, and leadership skills.
- Exceptional written, verbal, and presentation communication skills.
- Ability to manage multiple projects and priorities in a fast-paced environment.
Key Competencies / Skills- Strategic planning and execution
- Brand management and positioning
- Marketing campaign development
- Content strategy and communications
- Leadership and team development
- Vendor and agency management
- Project management
- Budget oversight and resource planning
- Data analysis and performance reporting
- Cross-functional collaboration
- CRM and marketing technology proficiency
- Strong communication and presentation skills
