Job SummaryThe Director Marketing, Las Vegas will create detailed promotional and advertising plans identifying targeted demographics for each show across multiple venues. This position will develop new strategies for existing events by analyzing statistics regarding market development; acquiring and analyzing data; consulting with internal and external sources. The Director Marketing, under guidance of the VP Marketing, will oversee the marketing department including progress and performance to ensure assigned work is completed correctly and on deadlines.
Essential Functions- Create detailed marketing and promotional campaigns identifying targeted demographics for each individual show. Strategize and research new marketing trends and practices to apply to AEG Presents Las Vegas shows, events, residencies and tours. Purchase and monitor media plans, develop national, regional and local promotions, and strategize with local talent buying team, property and venue partners and public relations team.
- Under the guidance of VP Marketing, oversee marketing department team members including progress and performance to ensure assigned work is completed correctly and on deadline. Provide mentorship and guidance to develop marketing staff by providing information, educational opportunities, and experiential growth opportunities. Manage marketing workflow by completing department operational requirements by scheduling and assigning employees; following up on work results.
- Serve as the primary local marketing contact for artist marketing representatives regarding show and residency marketing plans and approvals.
- Develop new strategies for existing events by analyzing statistics regarding market development; acquiring and analyzing audience and artist data; consulting with internal and external sources.
- Responsible for overseeing the creation and approvals of advertising materials and creative. Order creative including signage, digital assets, and video content, coordinate with legal on sensitive material and vendor contracts.
- Collaborate with booking team to create unique artist and venue pitch decks for new business and presentations.
- Coordinate with PR agencies to write and send out press releases and manage day of show press lists. Coordinate press interviews, secure artist availability for promotions and artist availability.
- Identify short-term and long-range issues that must be addressed; provide information and commentary pertinent to deliberations; recommend options and courses of action; and implement directives.
- Build and cultivate partner and industry relationships by attending live events, networking lunches, meetings. Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
- Follow up with media outlets and artist management on additional marketing opportunities to increase ticket sales. Liaison with media, venues, vendors, label and artists management.
- Organize and submit ticket holds for promotions, media and artist management to ticketing department. Work with Regional Ticketing Director on ticketing strategies.
Required Qualifications- BA/BS Degree (4-year) Marketing/ Business Communications, PR Preferred
- 8-10 years experience working with and creating budgets
- 8-10 years experience working as a promoter a plus
- Excellent computer skills with proficiency in Microsoft Word, Outlook and Excel and Photoshop
- Knowledge of brand identity, advertising, digital marketing and social media strategy and best practices
- Strong interpersonal skills with the ability to create and foster relationships
- Knowledge of media buying, negotiating and documenting agreements
- Knowledge of the music industry and artist demographics
- Strong organizational skills with exceptional attention to detail
- Excellent written, verbal and listening communication skills
Payscale: $84,046.89 - $130,000.00
Bonus: his position is eligible for a bonus under the current bonus plan requirements.
Benefits: Full-time: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.
AEG reserves the right to change or modify the employee's job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside their normal description.
