POSITION: Director, Marketing and Communications, Ensuring the Jewish Future
EXEMPT / UNION GRADE 17
DEPARTMENT: Ensuring the Jewish Future
UNION GRADE RANGE: $88,233 to $130,353
BUDGETED RANGE: $100,000 - $110,000
SUMMARY DESCRIPTION OF POSITION:Reporting to the Senior Vice President, Ensuring the Jewish Future, the Director, Marketing and Communications, Ensuring the Jewish Future leads year-round marketing for the Ensuring the Jewish Future department. The Director sets priorities, manages the department's communications calendar, executes day-to-day campaigns, and coordinates project-based agency support for major annual festivals.
The Director supports NuRoots, NuBloom, and any new department initiatives. The portfolio includes audience engagement throughout the year; festivals (currently Collective Escape, Sweet Return, Infinite Light, and Glow Fest); emerging and related work; and communications that help community members discover JFEDLA's grantees and partners.
Principal DutiesStrategy and Brand Leadership
- Develop and maintain an annual integrated marketing and communications plan for the department.
- Translate program goals into audience strategies, channel plans, campaign calendars, and measurable objectives.
- Protect the distinct voices and visual identities of NuRoots, NuBloom, and future department brands while maintaining appropriate alignment with JFEDLA; create and maintain the department's templates, voice guidelines, and content standards.
- Ensure content is welcoming and accessible to audiences of all backgrounds, including those new to Jewish life or to JFEDLA.
- Report regularly to the Senior Vice President on campaign performance, audience growth, and return on paid advertising.
- Advise department leadership on positioning and launch strategy for teen engagement, BAR Center programming, Valley or hub-related work, and other emerging priorities.
Year-Round Content and Channels
- Write and produce year-round email, social media, web, presentation, advertising, and basic print content outside the department's festival engagements.
- Maintain the editorial calendar and coordinate announcements, program promotion, participant stories, seasonal content, and partner visibility.
- Manage web updates, landing pages, list growth, basic audience segmentation, and campaign follow-up.
- Maintain list hygiene and follow email consent and privacy requirements in JFEDLA's CRM and email systems.
Paid Marketing and Measurement
- Plan, launch, monitor, and optimize paid advertising outside the festival agency scope, including budgets, audiences, creative testing, and reporting.
- Use campaign data to improve messaging, channel choices, spending, conversion paths, and audience stewardship.
Festival Agency Management
- Serve as the primary JFEDLA lead for agency engagements supporting festivals.
- Develop internal briefs, gather program information, consolidate feedback, secure approvals, and keep JFEDLA decisions on schedule.
- Coordinate festival media plans and supply the external partner with registration, audience, and performance information.
- Coordinate the implementation of agency-created strategy, design, copy, email, social, landing-page, and paid-ad materials across JFEDLA systems.
- Lead registration, event-day, and follow-up communications that fall outside the defined agency scope.
Social Media Capacity Building
- Define which social content program staff may publish directly and which content requires Director review.
- Train staff on audience, voice, accessibility, brand standards, content capture, platform practices, and basic performance interpretation.
- Review calendars and selected drafts, provide feedback, and refine social media practices based on results and emerging needs.
Department Growth and Community Visibility
- Create practical marketing plans and initial content for new department initiatives.
- Develop a consistent approach to highlighting grantees, community partners, and relevant programs for NuRoots, NuBloom, and future audiences.
- Attend selected programs and community events to understand participants, gather stories, and support timely content.
Planning and Collaboration
- Run a clear intake and prioritization process for department marketing requests.
- Partner with JFEDLA's Marketing and Communications, Campaign, Events, Information Technology, and other teams while preserving the audience-centered approach of Ensuring the Jewish Future.
- Coordinate with JFEDLA's Marketing and Communications team on sensitive or public-facing issues, and with the Community Security Initiative on event security messaging.
- Maintain budgets, production schedules, asset libraries, vendor documentation, and performance reports.
Additional Duties- Be available to supervisor for additional assignments, as required, including other Federation initiatives and events, and assisting with the Campaign.
- Available for occasional evening and weekend programs, festivals, and community events.
- Able to travel locally for programs, content gathering, and partner meetings as needed.
Education & Experience Required For Position- At least seven years of progressively responsible experience in integrated marketing, communications, digital engagement, or a closely related field.
- Bachelor's degree preferred; equivalent professional and lived experience will be considered.
- Excellent writing and editing skills, with samples that demonstrate clear, conversational, audience-specific communication.
- Experience developing multichannel campaigns across email, social media, web, paid advertising, and print.
- Working proficiency with Canva, Adobe Creative Cloud, or comparable tools and the ability to create or adapt routine digital materials. Advanced graphic-design expertise is helpful but not required.
- Hands-on experience managing paid social or search campaigns and interpreting campaign performance.
- Strong project-management and agency-management skills, including the ability to write briefs, consolidate feedback, make decisions, and maintain deadlines.
- Experience creating guidelines or training colleagues who contribute to social media or content production.
- Knowledge of Jewish communal life and the diversity of Jewish communities in Los Angeles.
- Ability to build trust with program staff, community members, partners, vendors, and colleagues across a complex organization.
- Able to develop project and work plans and execute them with minimal supervision.
- Good judgment and the highest level of integrity.
- Based in Los Angeles and able to work on site in accordance with JFEDLA's current workplace policy.
