Primary PurposeThe Director of Marketing & Advertising Technology (MarTech + AdTech) leads the strategy, selection, integration, and optimization of the full technology ecosystem that supports ADUSA brands in their marketing, digital merchandising, and retail media efforts. In addition to overseeing Martech systems, this role owns the AdTech stack that powers media monetization, targeted advertising, and digital signage experiences. The purpose of this role is to ensure the organization has the right platforms, data, and end-to-end integrations to execute personalized, omnichannel engagement, maximize advertising revenue, and drive scalable business growth.
Our flexible/ hybrid work schedule includes 3 in-person days at one of our core locations and 2 remote days. Our core office locations include Chicago, Il. Applicants must be currently authorized to work in the United States on a full-time basis.Duties and Responsibilities - Develop and own the combined MarTech and AdTech strategy and roadmap, ensuring technology investments directly support marketing efficiency, retail media growth, customer personalization, and monetization opportunities.
- Oversee digital signage, onsite, and in-app advertising technology to enable targeted messaging, dynamic offers, and retail media revenue generation.
- Integrate and govern the full MarTech and AdTech stack, ensuring seamless data flows between marketing automation, campaign analytics, customer data platforms, retail media systems, and digital merchandising tools.
- Ensure AdTech platforms are fully integrated across brands to support cohesive omnichannel customer journeys and advertising activations.
- Improve data accessibility and quality to enable cross-channel attribution, audience segmentation, AdTech monetization analytics, and campaign performance insights.
- Lead the evolution of customer, behavioral, and media data capabilities to support both personalization and media sales reporting.
- Partner with Retail Media leadership to develop and scale the AdTech ecosystem, including audience strategy, measurement frameworks, and advertiser-facing reporting.
- Oversee the tools that enable media monetization, including ad operations technology, inventory management, and dynamic content delivery.
- Evaluate emerging Martech and AdTech capabilities related to AI-driven personalization, dynamic content optimization, audience modeling, and media automation.
- Lead innovation around next-gen customer experience technologies, including generative AI for creative development and automated media workflows.
- Oversee governance across Martech, AdTech, and digital media platforms, including tagging frameworks, data compliance, workflow standards, and system security.
- Build and lead high-performing teams across marketing technology, AdTech, digital merchandising, and cross-functional technology enablement.
- Collaborate closely with the executive leadership team, providing insights and recommendations that influence key business decisions and drive overall benefits for the organization.
- Lead cross functional teams, including digital, and engineering teams, to ensure marketing strategies are fully integrated and executed effectively across all touchpoints.
- Provide executive leadership where expert navigation of aligning differing points of view and business needs must be influenced to align on a common decision.
- Demonstrate inspirational leadership that drives the team to generate high-level performance and a mindset of accountability and ownership.
Qualifications - Bachelor's degree in Information Systems, Computer Science or equivalent
- 12 or more years of experience in relevant jobs or field of technology.
- 5 or more years' experience directly responsible for building high performing teams and scalable best practices to meet outcomes.
- Strong understanding of AdTech platforms (DSPs, SSPs, ad servers), digital media ecosystems, and retail media monetization.
- Experience with audience targeting ad measurement, dynamic creative optimization (DCO), and digital signage networks.
- Demonstrated ability to integrate MarTech and AdTech systems to support unified customer journeys and cross-channel campaigns.
- Strong negotiation skills with a track record of successful vendor management including the intricacies of managing across unique brands with multiple stakeholders.
- Exceptional strategic thinking and problem-solving abilities, with the capacity to lead high-impact initiatives.
- Ability to influence and collaborate at all levels of the organization with a focus on driving business results.
Preferred Qualifications - Master's degree in relevant field of study
- Experience in Agile teams and/or Product/Platform based operating model.
- Experience in retail or grocery.
- Experience building or scaling a Retail Media Network (RMN) or AdTech ecosystem in a multi-brand environment.
- Familiarity with programmatic advertising, site/app monetization, and advertiser reporting platforms
- Certifications in key platforms or disciplines such as:
Salesforce, Adobe, HubSpot, Marketo, Eloqua, Pardot, Google Analytics / GA4, CDPs (Segment, Tealium, Adobe Real-Time CDP), Agile/Scrum certifications, Data privacy & compliance certifications (e.g., CIPP)
Salary Range: $160,000 - $240,000
Actual compensation offered to a candidate may vary based on their unique qualifications and experience, internal equity, and market conditions. Final compensation decisions will be made in accordance with company policies and applicable laws.
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