Job DescriptionSUMMARYThe Director, Market Research will develop and execute consumer market research projects supporting checkoff funded programs and strategy. This will include working closely with internal teams focusing on beef opportunities and challenges in the areas that drive and protect beef demand. These responsibilities require direct interaction with NCBA staff, state beef council staff, research suppliers and industry stakeholders.
ESSENTIAL FUNCTIONSAn employee in this position may be called upon to do any or all of the following essential functions. These examples do not include all of the functions which the employee may be expected to perform.
- Under the direction of the Executive Director, Market Research, manage all aspects of primary research projects, qualitative and quantitative, from development of research objectives to results and recommendations.
- Recommend and manage vendor selection and contracting and oversee research execution including instrument and stimulus development, field management, data mining, data analysis, data storytelling, reporting, timing, budget management, and assuring all plans and work are completed as scheduled.
- Recommend analytic treatments and statistical applications for optimal, actionable insight.
- Work collaboratively with internal teams, focusing on the successful completion of projects that support the beef industry long range plan.
- Lead internal project teams to consensus on market research designs that support key objectives and outcomes.
- Lead and stay current on internal research programming and fielding management.
- Lead and stay current in the development of new research tools that enhance insight storytelling and drive cost/time efficiencies.
- Develop a strong understanding of the beef industry, its opportunities and challenges.
- Interpret and effectively summarize/communicate/present research insights and implications to a variety of audiences including NCBA staff, industry stakeholders across the supply chain, retail and food service channels, and state beef council partners.
- Manage internal market research applications including survey programming, cross tabbing data tables and visualization, and report building.
- Enhance data visualization techniques to better communicate data and its impact on decision-making.
- Serve as a resource for beef pricing, supply/demand factors and market performance to checkoff program areas and other industry stakeholders.
- Monitor current market conditions and economic factors impacting beef demand and the business climate for retail and food service operations.
- Mine and evaluate secondary/syndicated research, news feeds, and market research insights in support of industry objectives for added context to general beef specific behaviors.
- Manage other team members to assist with each of the essential functions listed above as appropriate. Provide mentorship and development guidance to ensure their work knowledge and experiences.
- Serve as a thought leader for shaping the market research annual plan of work.
- Up to 10% of travel expected to conduct research, keep up on industry knowledge and/or communicate research results.
- Other job duties as assigned.
MINIMUM QUALIFICATIONS - EDUCATION - A bachelor's degree or higher in market research, marketing, statistics, business or related area. A strong understanding of statistical sciences is required.
- EXPERIENCE - At least eight years custom market research experience in the private or public sector. A strong background in working within a multi-disciplinary market research department; an in-depth knowledge of the application and interpretation of basic research methods and techniques to the resolution of practical problems of importance to the beef industry. Both client and vendor side experience desirable. Experience in the food and/or agricultural industry is desirable. Thorough understanding of market factors impacting supply and demand.
- EQUIVALENCY - None
- CERTIFICATION(S) - None
- SKILLS- High level of professionalism, trustworthiness, dependability and motivation. Excellent communication (written and verbal) and collaborative skills as well as organizational and multi-tasking/time management skills. The ability to work with a variety of people and personalities. Ambitious self-starter who is motivated to achieve, displays initiative, and thrives on conducting high-quality research. Strong ability to organize and lead productive meetings. Advanced computer proficiency including Microsoft Suite (Word, Excel, PowerPoint, SharePoint, etc.). Strong working knowledge analyzing large data sets using Excel, pivot tables or related software, Circana, NielsonIQ, Technomic, or other similar platforms. Experience with Tableau data visualization, PowerBI, SPSS, and/or AI tools a plus.
Benefits- Health Insurance
- Dental Insurance
- Vision Insurance
- Paid Vacation
- 401(k) with Company Match
- Life Insurance
- Long-Term Disability
- Short-Term Disability
- Sick Time
