THE OPPORTUNITY
We are looking for a Director, Insight & Strategy who will play a pivotal role in transforming complex data into impactful narratives, strategic insights, brand strategies and creative campaigns for our clients. In this role, your expertise will guide our research initiatives, ensuring that data-driven storytelling and insightful analysis are at the heart of our client strategies. You will have the opportunity to work closely a dynamic team of researchers, strategists and creatives to develop strategies rooted in both creativity and analytical rigor. By leveraging your experience in account planning or a similar field, you will help our clients navigate their marketing challenges with confidence and clarity.
WHAT WE'D LIKE TO SEE
Strong candidates for this specific role will demonstrate:
- Sophisticated strategic thinking
- Innovative and novel problem-solving skills
- Adaptability and flexibility
- Highly polished presentation and storytelling style
- Ability to counsel clients and challenge the status quo
- Ability to delve into and harness data and AI
- Emotional intelligence
- Ability to motivate and inspire
- Strong mentorship and coaching qualities
ESSENTIAL FUNCTIONS AND QUALIFICATIONS
- Harnesses data and insights to develop and oversee actionable strategies for audiences, brands and campaigns across paid, earned, owned and shared media
- Oversees and coordinates all aspects of complex and varied research projects, including primary research projects (quantitative and qualitative) and secondary research
- Co-leads and collaborates with multi-disciplinary teams to drive client deliverables
- Designs and facilitates workshops for all levels of client audiences to drive strategic discussions and alignment
- Authors and presents proposals to effectively sell in our recommended approach
- Develops strategic recommendations for clients in areas such as: audience insights, brand strategy, campaign strategy, change management, corporate culture, etc.
- Innovates new ways to visualize, craft storylines and present insights and recommended strategic solutions
- Delves deep into data and analytics to guide and oversee all aspects of measurement and performance reporting with associated insights and strategic recommendations
- Leverages the power of AI for greater impact across all work
- Serves as a strategic consultant to internal and external client team, bringing an adept, insight-based POV
- Identifies and drives opportunities for growth via expanding offering of insight & strategy services
- Mentors Managers and Associates within the Insight & Strategy team
Additionally, the ideal candidate meets these qualifications:
- 8+ years of experience. Prior roles in marketing, account planning, communications, brand strategy, data analytics, consulting or a related field
- Willingness and availability to travel occasionally
- Experience with data analytics and AI platforms such as MRI Simmons, Meltwater, Claude AI, Copilot and/or Chat GPT
- Experience with leading and managing qualitative and quantitative research projects
- Experience with clients or companies in the healthcare and/or pharmaceuticals space is highly preferable, but not required
- Experience with clients or companies in the agriculture, energy and/or sustainability space is highly preferable, but not required
The expected compensation range for this position is displayed in accordance with the Colorado Equal Pay for Equal Work Act. The final agreed upon compensation for the role will depend on a number of factors, including but not limited to: candidate's qualifications, skills, competencies and experiences and may fall outside the range shown. As a 'Best for the World' Benefit Corporation and Employee-Owned organization, Global Prairie offers a best-in-class total rewards package, which includes healthcare coverage, ESOP retirement plan, 401k matching, Health & Wellness stipends and a broad range of other benefits.
- Expected Compensation Range: $110,000 - $150,000
***Important Note: Global Prairie's People & Operations (talent management) team is based in our Kansas City, MO office, which is why you see Kansas City listed as the location for this posting. However, please be sure to indicate your office location preference when completing the application.
PHYSICAL DEMANDS & WORK CONDITIONS
The physical activity required of this position includes standing, walking, lifting, pulling, pushing, kneeling, reaching, stooping, talking, hearing and use of repetitive motion. Light work is required of this position, occasionally lifting or moving objects between 10-20 pounds. The visual acuity of this position requires the ability to operate a motor vehicle. This position will not be substantially exposed to adverse environmental conditions.
