Minimum 5 years of U.S. marketing experience, with 3 years in omnichannel
Experience in product launches, preferably in Immunology or rare diseases
Strong understanding of the U.S. patient/consumer ecosystem
Familiarity with MLR review processes and compliant messaging
Responsibilities
Design the patient omnichannel strategy for effective content delivery
Build comprehensive channel plans and content requirements
Define target patient audiences and segmentation with analytics
Develop channel-specific content and creative assets
Ensure cross-functional alignment for integrated execution
Prepare all initiatives for market readiness ahead of approval
Support budget planning for DTC media and digital channels
Continuously measure and optimize campaign performance
Benefits
Collaborative work environment with cross-functional teams
Opportunity to lead innovative marketing initiatives
Access to advanced tools and analytics for performance measurement
Potential for professional growth in a dynamic field
Engagement with diverse patient audiences across multiple channels
Full Job Description
Job Purpose
The Director HS Patient Omnichannel Marketing will develop and execute the U.S. patient omnichannel strategy, delivering the right content, channel, and message to patients at the right time across each point of the patient journey. This individual will lead execution of initiatives across digital, social, web, email, paid media, and other innovative channels to reach targeted audiences, and will identify and execute targeted DTC media to drive awareness and engagement. This role will continuously measure, optimize, and evolve initiatives based on performance to maximize impact and reach. This individual will report to the Patient Marketing Lead.
Major Accountabilities
OMNICHANNEL STRATEGY DESIGN: Design the patient omnichannel strategy, defining how the right content, channel, and message are delivered at the right time across each point of the patient journey
CHANNEL PLANNING: Build channel plans and content requirements across digital, social, web, email, paid media, and other innovative/emerging channels ahead of launch
AUDIENCE SEGMENTATION & TARGETING: Partner with Insights & Analytics to define target patient audiences and segmentation to inform channel mix, media targeting, and content personalization
CONTENT & CREATIVE DEVELOPMENT: Partner with the patient agency of record to develop channel-specific content and creative assets aligned to journey stage and launch messaging
CROSS-FUNCTIONAL ALIGNMENT: Partner with Patient Marketing leadership, HCP Marketing/Omnichannel, Insights & Analytics, Legal/Regulatory, and agency partners to ensure integrated, compliant, and consistent execution
LAUNCH READINESS: Ensure all digital, social, and DTC media initiatives, content, and platforms are built, tested, and ready for in-market execution ahead of approval
BUDGET PLANNING: Support development of the DTC media and digital channel budget and investment allocation in preparation for launch
PERFORMANCE MEASUREMENT & OPTIMIZATION: Continuously measure channel and campaign performance (engagement, reach, conversion) and optimize content, targeting, and channel mix accordingly
Your profile
Job Requirements
Education:
Bachelor's degree required
Advanced degree (MSc, MBA, PhD, PharmD, or MD) strongly preferred
Experience:
At least 5 years in U.S. marketing with 3 years in omnichannel. Pharmaceutical / Biotech marketing not required.
Experience supporting a successful product launch in an (Immunology) specialty or rare disease area is preferred, but not required
Skills/knowledge/behavioural competencies:
Strong understanding of the U.S. patient/consumer ecosystem
Innovative thinker and demonstration of reaching patients/consumer
Familiarity with MLR review processes and compliant patient messaging
Strong collaboration, project management, and communication skills
