POSITION OVERVIEW:
DEPARTMENT: Too Faced Global Creative
REPORTS TO: Vice President, Creative Director
The Director, Packaging Design is responsible for leading the creative development of Too Faced primary and secondary packaging, gifting and product-related design across the global brand.
Working closely with the Vice President, Creative Director, this role partners with Product Development, Packaging Development, Innovation and the Director, 360 Creative from the earliest stages of product development to create distinctive packaging that supports the product story and overall brand vision.
RESPONSIBILITIES:
• Lead creative development of primary and secondary packaging, gifting and product-related design across global launches and brand initiatives.
• Partner closely with the Vice President, Creative Director to develop packaging concepts that support the overall brand and product vision.
• Partner with Product Development, Packaging Development and Innovation from the earliest stages of product development through launch.
• Work closely with the Director, 360 Creative to ensure packaging, campaign and broader launch expression are connected.
• Develop packaging concepts through mood boards, sketches, design studies, renderings, prototypes and other visualization tools.
• Establish and evolve packaging design systems across product categories while maintaining a distinctive Too Faced brand identity.
• Explore structural innovation, materials, finishes, decoration, color and new packaging formats.
• Translate product positioning, claims and storytelling into compelling packaging expression across primary and secondary components.
• Lead creative development of gifting, sets, limited editions and special packaging programs.
• Partner with Packaging Development and external specialists to ensure concepts are technically feasible while maintaining the approved design direction.
• Review packaging design throughout development to ensure quality, consistency and accuracy.
• Lead and creatively direct packaging agencies, designers, illustrators, artists, comp houses and specialist external partners.
• Develop clear packaging guidelines and systems that support consistency across product categories, markets and future extensions.
• Collaborate with Copy, Marketing, Legal, Regulatory, Regional and other cross-functional teams throughout the packaging development process.
• Manage multiple global packaging programs and priorities while maintaining a high level of design quality and attention to detail.
QUALIFICATIONS:
• Minimum of 10 years of packaging design experience, preferably within beauty, fashion, luxury or other highly designed consumer brands.
• BA or BFA in Graphic Design, Packaging Design, Industrial Design, Communication Design or related field.
• Exceptional packaging designer with strong creative vision, taste level and attention to detail.
• Deep experience developing primary and secondary packaging from concept through commercialization.
• Strong understanding of structural packaging, materials, finishes, decoration techniques, color and manufacturing considerations.
• Strong color-matching skills, with the ability to evaluate and match color across packaging components, swatches, materials, proofs, samples and final production.
• Proven ability to develop distinctive packaging systems across multiple product categories while maintaining a cohesive brand identity.
• Strong understanding of the relationship between product concept, packaging and broader brand storytelling.
• Demonstrated ability to collaborate closely with Product Development, Packaging Development and Innovation throughout the product lifecycle.
• Experience partnering with campaign and brand creative teams to connect packaging with broader launch expression.
• Ability to visualize and communicate concepts through sketches, mood boards, renderings, prototypes and presentations.
• Experience creatively directing packaging agencies, freelancers, illustrators, artists and specialist partners.
• Ability to balance creative ambition with feasibility, cost, timelines and business requirements.
• Strong communication and presentation skills with the ability to articulate packaging vision and design decisions clearly across disciplines.
• Ability to challenge standard practices and identify new approaches to packaging innovation, materials and consumer experience.
• Advanced proficiency in Adobe Creative Suite and strong proficiency in Figma.
• Proficiency in relevant 3D packaging visualization tools strongly preferred.
• Demonstrated proficiency with generative AI tools and emerging creative technologies.
• Strong organizational skills with the ability to manage multiple projects and priorities effectively.
• Portfolio required. Candidates must provide relevant work samples demonstrating primary and secondary packaging, structural and graphic packaging design, materials and finishes, gifting or special formats, and packaging systems across multiple products or categories.
Pay Range:
The anticipated base salary range for this position is $124,200.00 to $214,450.00. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program as well as participation in the share incentive plan. In addition,
In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results. In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage (medical, dental, and vision insurance), wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.
