Bachelor's Degree in Business or related field, or equivalent experience in franchise operations or multi-unit management.
Strong business acumen with a focus on unit economics and profitability.
Excellent relationship-building and communication skills for influencing stakeholders.
Proven leadership and team development capabilities.
Strategic thinking and problem-solving skills.
Proficiency in basic computer programs and strong organizational skills.
Ability to manage multiple projects and work autonomously.
Responsibilities
Serve as the primary contact for franchise partners, managing daily relationships.
Facilitate communication between franchisees and GNC support departments.
Provide operational guidance to franchisees to drive corporate goals and KPIs.
Coach franchisees to enhance their return on investment and performance.
Ensure compliance with GNC's operating system and brand standards.
Conduct store evaluations and establish visitation cycles for performance monitoring.
Assist with new store openings and manage franchise location transitions.
Benefits
Full-time salary position with potential for significant travel.
Opportunity to mentor and develop franchise partners.
Engagement in strategic market analysis and expansion efforts.
Involvement in driving retail and wholesale revenue growth.
Full Job Description
Director of Franchise Operations at GNC is a key leadership role responsible for the growth, development, and operational excellence of franchise partners within their respective markets. This role involves close collaboration with franchisees to maximize their success and profitability, ensure adherence to GNC's operating system and standards, and maintain a consistent, high-quality customer experience across the franchise network. The Director also plays a critical role in driving both retail and wholesale revenues and is responsible for mentoring franchisees in all aspects of training and operations. This position will oversee franchise locations mainly in Florida, with other locations in Alabama, Mississippi, and Louisiana.
What You'll Do:
This is a Full-Time Salary Position
Essential Duties and Responsibilities:
Franchisee Relationship Management:
Serve as the primary point of contact and manage day-to-day relationships with multiple franchise partners.
Facilitate communication and collaboration between franchisees and various GNC support departments (e.g., Merchandising, Marketing, Finance, Real Estate, Legal, Science, Product Development).
Build and maintain strong, productive relationships with franchisees, providing guidance, coaching, and support to enhance their success in maximizing their profitability.
Operational Excellence and Performance:
Provide general business and operational guidance to franchisees, leading through influence to drive GNC Corporate goals and KPIs.
Coach franchisees to maximize their return on investment and operational performance.
Ensure compliance with the GNC operating system, franchise documents, program requirements, and brand standards.
Oversee the completion of Phase I, Phase II, and Phase III training programs for new franchisees.
Establish visitation cycles and conduct store evaluations to ensure consistent execution and performance to deliver an excellent customer experience.
Implement dispute resolution methods to address differences and maintain positive relationships with franchisees.
New Store Support and Development:
Facilitate and assist with quality start-up and opening assistance for new stores, including training of new Franchise Operators.
Manage transfers, remodels, relocations, and conversions for franchise locations.
Market Analysis and Expansion:
Actively monitor the geographical market for potential, well-capitalized franchisees interested in ownership.
Revenue Generation:
Responsible for achieving Retail and Wholesale revenue targets set by GNC.
Team Leadership and Development:
Provide leadership and guidance to franchise partners.
Qualifications
Education & Experience:
Bachelor's Degree in Business or related field, or an equivalent combination of education and experience in franchise operations or multi-unit management to successfully perform the key accountabilities of the job.
Skills:
Strong business acumen and understanding of unit economics and profitability.
Excellent relationship-building and communication skills, with the ability to influence stakeholders at all levels.
Proven leadership and team development skills.
Strategic thinking and problem-solving abilities.
Proficiency in basic computer programs.
Strong organizational and time management skills.
Ability to manage multiple projects and priorities effectively.
Ability to work well autonomously and within a cross-functional team in a fast-paced environment.
Self-motivated with critical attention to detail, deadlines, and reporting.
Other:
Ability to travel as required - at times travel can be significant - to support franchise locations.
Current driver's license.
Physical Aspects/Work Environment
Regularly required to stand, walk, sit, use hands or fingers to handle or feel; reach with hands and arms; stoop, kneel, crouch, or crawl; and talk or hear
Occasionally lift and or move up to 40 pounds
Ability to operate a vehicle
Frequent travel throughout assigned market; Ability to travel up to 75%
* To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
About GNC Holdings
GNC Holdings, Inc. is a leading global specialty retailer of health and wellness products, including vitamins, minerals, and herbal supplements. The company operates over 6,000 retail locations in the United States and internationally, and also sells its products online. GNC's products are designed to help customers achieve their health and fitness goals, and the company has a strong reputation for quality and innovation. GNC also offers a range of services, including personalized nutrition and fitness plans, to help customers achieve their goals. The company is committed to sustainability and social responsibility, and has implemented a number of initiatives to reduce its environmental impact and support its local communities.
