POSITION SUMMARYThe
Director, Field & Integrated Marketing owns the integrated go-to-market programs that drive pipeline and revenue growth, with events, tradeshows, in-person thought leadership speaking opportunities, and webinars as the primary channels. The role plans and runs the program mix across those channels, including the pre- and post-event nurture that surrounds them, and holds accountability for event- and webinar-sourced and influenced pipeline. Working closely with the commercial teams, the Director ensures every program is tied to business goals, captured accurately through HubSpot and Salesforce, and reported with measurable ROI. This is an individual contributor leadership role that drives results through cross-functional influence and agency partners.
JOB RESPONSIBILITIES- Own event and tradeshow strategy and execution across industry events and EC-hosted and corporate-owned events, leveraging technology, content, and multiple communication channels.
- Build and manage the annual events portfolio and budget, applying a clear ROI framework to decide which events to keep, grow, or retire.
- Create immersive experiences that reinforce EnableComp's brand and mission and give sales, product, client engagement, and operations teams space to build strong client relationships.
- Design customer-facing programs such as executive roundtables, client hospitality, and advisory sessions at events.
- Elevate pre-, during-, and post-event communication to capitalize on nurture opportunities and build the sales pipeline.
- For large-scale shows, be on site for booth setup and teardown and ensure the team has the support it needs throughout the event.
- Own the EC-hosted webinar program on Zoom Webinar, from editorial calendar and topic selection through promotion, registration, run-of-show, live delivery, and on-demand repurposing.
- Partner with EnableComp subject matter experts, clients, and sales to build webinars that influence demand generation and brand awareness.
- Optimize industry-led webinars and speaking engagements to drive stronger lead generation and brand building.
- Manage the event and webinar lead journey from source (Zoom Webinar, registration platforms, onsite capture) through HubSpot to Salesforce, ensuring leads are captured, scored, and routed accurately.
- Secure speaking opportunities for EnableComp experts at conferences, tradeshows, and related events to elevate EnableComp's position in the market.
- Source new speaking opportunities and ensure EnableComp takes full advantage of those included in sponsorship and association membership packages (organizations we belong to).
- Build and own the integrated go-to-market plan across events, tradeshows, webinars, and thought leadership speaking, tying each program to pipeline and revenue goals.
- Scope is limited to events, tradeshows, webinars, and thought leadership programs. General demand generation (such as paid media, SEO, and broad email or content campaigns) sits outside this role.
- Allocate budget across events, webinars, and speaking programs based on cost per opportunity, pipeline contribution, and ROI.
- Run structured tests on event and webinar formats, audiences, offers, and follow-up cadences, and scale what moves pipeline.
- Partner with product marketing to carry approved positioning, launch messaging, and competitive context into event, webinar, and speaking content.
- Work with sales on lead-to-opportunity conversion, follow-up speed, and feedback on lead quality.
- Own event- and webinar-sourced and influenced pipeline, not only lead counts, in partnership with sales and marketing operations.
- Optimize event tools and processes to capture all lead generation activity accurately.
- Produce regular, consistent analysis of all event and webinar activity through reports and dashboards to achieve Marketing KPIs.
- Deliver quarterly business reviews on events and webinars to marketing and executive leadership.
- Coordinate event targeting with account-based marketing plays and sales outreach.
- Serve as the single point of ownership for events (including but not limited to conferences, tradeshows, and sponsorships) and webinars, directing agency and vendor partners for logistics, production, and creative support.
- Manage multiple third-party agencies and vendors to expedite strategies and achieve business outcomes.
- Partner with peers across sales, product, client engagement, and operations to ensure strong ROI from event initiatives.
- Motivate cross-functional teams and hold them accountable for maximizing lead generation at EC events.
- Own the budget and planning for events and webinars.
- Other duties as assigned.
REQUIREMENTS & QUALIFICATIONS- Bachelor's degree required in Marketing, Communications, or other related discipline.
- 10+ years of B2B marketing experience, including field, integrated, or go-to-market marketing, with ownership of event and webinar programs and leadership of cross-functional programs. Healthcare or RCM experience strongly preferred.
- Expert-level understanding of event execution and management.
- Ability to effectively leverage a variety of marketing and communication channels to achieve expected outcomes.
- Hands-on experience with HubSpot, Salesforce, Zoom Webinar, and event registration platforms (critical).
- Experience managing multiple third-party agencies and vendors.
- Budget and expense management experience, including ownership of a multi-event portfolio.
- Demonstrated ability to build dashboards and report on pipeline and ROI.
- Strong computer proficiency, including MS Office (PowerPoint, Word, Excel, Teams, Outlook), Zoom, and other learning technology.
- Equivalent combination of education and experience will be considered.
- Regular and predictable attendance.
- Willingness to travel, including on-site presence at large-scale shows for booth setup and teardown.
- To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform the essential functions.
SPECIAL CONSIDERATIONS & PREREQUISITES- Strong leadership skills with the ability to work independently or with teams to achieve business outcomes.
- Strong problem-solving skills at both a strategic and tactical level.
- A passion for data and a hunger for the latest marketing trends, with the ability to implement them.
- A passion for collaboration to ensure marketing strategies are understood and supported by key stakeholders around the business.
- Ability to inspire creativity and work well with multiple personalities while juggling various projects simultaneously.
- Results oriented, deadline driven, highly detail oriented, and organized, with excellent time management skills.
- Proven ability to lead and influence cross-functional stakeholders without direct authority.
