Position Purpose:Directs the development and execution of enterprise content strategies that support organizational priorities, strengthen audience engagement, and advance business objectives. Partners with Brand Strategy, Creative, Digital, Communications, Research, Media, Customer Experience, and business leaders to translate enterprise messaging, audience insights, and market dynamics into integrated content plans, editorial frameworks, and channel strategies. Oversees content planning, governance, measurement, and activation across multiple audiences and platforms while ensuring content is relevant, accessible, compliant, and aligned with enterprise standards in a complex, regulated environment.
Key Details: This position is remote within the United States with quarterly travel required as needed.
- Develops and executes enterprise content strategies, editorial priorities, and annual content plans aligned with organizational goals, audience needs, and business objectives.
- Translates brand positioning, messaging frameworks, audience insights, and business priorities into scalable content strategies, editorial plans, campaign narratives, and reusable content assets.
- Manages enterprise editorial planning and content portfolios across owned, paid, earned, digital, social, internal, and business-facing channels to improve alignment, efficiency, and audience impact.
- Oversees the development of content and thought leadership initiatives across multiple formats and channels, ensuring alignment with audience needs, channel objectives, and enterprise priorities.
- Establishes and manage content governance practices, workflows, standards, templates, review processes, and content lifecycle management to support quality, consistency, compliance, and operational effectiveness.
- Partners with Brand Strategy, Creative, Communications, and Digital teams to ensure content reflects enterprise messaging, voice, visual identity, and customer experience objectives.
- Collaborates with business units, market leaders, Legal, Compliance, Privacy, and Regulatory partners to adapt and activate content appropriately for diverse audiences while adhering to enterprise standards and regulatory requirements.
- Partners with Digital, Media, Customer Experience, and analytics teams to optimize content performance, discoverability, accessibility, engagement, and audience effectiveness across channels.
- Leads content team development, agency partnerships, vendor management, budget oversight, and performance measurement efforts to strengthen organizational capabilities and drive continuous improvement.
- Performs other duties as assigned.
- Complies with all policies and standards.
Education/Experience: Bachelor's Degree Marketing, Communications, Journalism, English, Digital Media, Business Administration, or a related field, or equivalent experience required
Master's Degree Marketing, Communications, Business Administration, or a related field preferred
7+ years progressive experience in content strategy, editorial strategy, integrated marketing, communications, digital content, or creative development required
4+ years people leadership or team leadership experience directing writers, editors, content strategists, creative partners, or multidisciplinary teams preferred
5+ years experience leading content in a regulated, healthcare, insurance, financial services, multi-brand, or similarly complex enterprise environment preferred
Pay Range: $107,700.00 - $199,300.00 per year
Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility.
