job purpose:
The Director, Emerging Platforms & Capabilities sets fairlife's digital commerce capability roadmap and experimentation agenda - investing early in the emerging platforms, data, and tools that will define where consumers shop next. This role leads a team responsible for the development of advanced data capabilities in partnership with internal teams, customers, and bottlers, connecting available data sets to maximize insight and action and using analytics as a proactive growth driver. The Director owns fairlife's direct-to-consumer (DTC) platform as a competitive advantage for first-party data and experimentation and leads continuous test-and-learn across emerging platforms - prioritizing opportunities based on shifts in shopping behavior and scaling what works.
responsibilities: - Set the digital commerce capability roadmap and experimentation agenda; prioritize opportunities based on emerging shopping shifts and scale capabilities when ready.
- Lead continuous test-and-learn across emerging platforms and ecosystems (e.g., social commerce / TikTok Shop, DoorDash, UberEats, agentic commerce), with clear hypotheses and scale criteria.
- Own the DTC platform as a competitive advantage - a sandbox for first-party data, innovation, and experimentation - and translate its learnings to scale across customers and channels.
- Lead the development of advanced data tools in partnership with internal teams, customers, and bottlers; connect available data sets to maximize insights and actions.
- Use analytics as a proactive growth driver, advancing segmentation, behavioral insight, and precision-audience approaches.
- Partner with Decision Intelligence, agencies, and RMNs to build and integrate data capabilities (e.g., Connected ID, clean-room activation) without duplicating enterprise assets.
- Identify, evaluate, and pilot new platforms, partnerships, and technologies, and build the business case to scale proven capabilities into customer plans.
- Lead, inspire and develop their team
skills/qualifications required: - 10+ years of progressive experience in digital commerce, eCommerce, digital innovation, data and analytics, emerging technology, or related growth roles
- Strong experience in consumer goods, beverage, retail, or digitally driven consumer businesses
- Demonstrated experience developing and scaling new digital commerce capabilities, platforms, partnerships, or business models
- Strong expertise in experimentation and test-and-learn methodologies, with the ability to translate emerging opportunities into structured pilots and scalable growth models
- Experience leveraging first-party data, advanced analytics, audience capabilities, and emerging data tools to identify and activate growth opportunities
- Knowledge of evolving commerce ecosystems, including DTC, social commerce, delivery intermediaries, retail media, and emerging AI-enabled shopping experiences
- Proven ability to evaluate new technologies and partnerships, develop business cases, and influence investment and prioritization decisions
- Proven ability to lead and develop teams and orchestrate effectively across internal functions, customers, agencies, and technology partners
- Bachelor's degree required; MBA or advanced degree preferred
- Ability to thrive in ambiguity and bring structure, pace, and commercial discipline to emerging opportunities
how fairlife nourishes you: At fairlife, we believe in better - and that includes how we support our people. We offer a comprehensive suite of benefits and wellbeing resources designed to support you physically, emotionally, socially, and financially, both in and out of work.
- Comprehensive medical, dental, and vision coverage, effective day one!
- Supplemental health plans (hospital indemnity, accident, and critical illness insurance)
- Paid Time Off to recharge and support work-life balance
- Paid parental leave & adoption assistance (up to $10,000)
- Parental support & family care benefits, including childcare resources and lactation support
- 401(k) to support retirement planning with up to 9% in employer match
- Wellness reimbursement (up to $500 for qualified wellbeing expenses)
- Employee Assistance Program (EAP) for emotional wellbeing and work-life support
- Company-paid life insurance and short-term disability
- Employer HSA funding (for HDHP participants)
- Tuition reimbursement (up to $10,000) and student loan repayment ($200/month)
- Learning & development programs to unlock your full potential
- Rewards & recognition, matching gifts, free product, and Business Resource Groups
- Our manufacturing facilities are climate-controlled and a pristine work environment
fairlife's nour!sh program is designed to meet you where you are - supporting your individual wellbeing journey while enabling you to do your best work every day.
position location: Chicago, IL
reports to: VP, Digital Commerce
travel requirements: 10-15%
exempt/nonexempt: exempt
*Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Base pay range:
$165,000-$185,000 USD
