Red Bull

Director, eCommerce Brick & Click

Red Bull • $130K — $180K *
Santa Monica, CA 90405In-Person
Retail & Consumer Goods
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 8+ years of eCommerce account management experience, ideally in Brick & Click settings.
  • Preferred background in beverage, CPG, or FMCG industries.
  • Strong leadership and communication skills, with a focus on active listening.
  • Advanced skills in strategic thinking, financial management, and negotiations.
  • Proficiency in Microsoft Excel and PowerPoint, with capability in internal systems.

Responsibilities

  • Develop and implement a multi-year integrated commerce strategy for physical and digital retail.
  • Manage trade and marketing budgets to enhance promotional effectiveness and media outreach.
  • Curate channel and retailer assortments to drive sales and profitability.
  • Lead negotiations with senior leaders at major retailers for omnichannel programs.
  • Optimize digital product detail pages to increase online sales conversion.
  • Collaborate with Supply Chain to ensure top inventory levels for digital sales.
  • Mentor and lead a team focused on achieving digital sales targets through cross-functional cooperation.

Benefits

  • Permanent position with benefits eligibility.
  • Opportunity for travel (50-60%).
  • Access to a collaborative and innovative company culture.
Full Job Description
The Director of Brick & Click is the primary architect of Red Bull's unified commerce strategy. This role is designed to bridge the gap between traditional retail execution and digital commerce. The Director will lead a high-performing team to ensure that Red Bull's brand presence translates into seamless shopping experiences for consumers. This role will be responsible for driving revenue and market share growth across top retailers by ensuring best-in-class execution in availability, in-stocks, forecasting, profitability, product detail pages, and media.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:
  • Integrated Channel Strategy
    Develop and lead a multi-year commercial strategy that integrates physical retail distribution with digital growth levers.
    Manage a dual-purpose trade and marketing budget, ensuring optimal allocation across promotions, search, and media.
    Curate the appropriate channel and retailer assortment, including multipacks, flavors, and sizes, to maximize sales and profitability.
    Lead the annual and monthly business planning process for brick-and-click retailers.
  • Retailer Partnerships and Joint Business Planning
    Lead strategic negotiations with senior leadership at key retailers, including Walmart, Target, and Kroger, to secure best-in-class omnichannel programs.
    Own the overarching strategy and annual negotiations for retail media network investment, ensuring Red Bull secures best-in-class status and prime digital placement.
    Drive volume through strategic partnerships with delivery platforms to capture immediate-consumption sales.
  • Digital Shelf, Inventory, and Retail Media
    Ensure Perfect Store execution online by optimizing product detail pages for maximum add-to-cart rates and search relevance.
    Partner with Supply Chain to maintain a 95%+ in-stock rate for digital SKUs, recognizing that out-of-stocks are the greatest detriment to online volume.
    Oversee high-impact retail media spend with a relentless focus on return on ad spend to drive volume.
    Secure top-of-page placement and category captain status for high-volume keywords to intercept competitor shoppers.
  • Team Leadership and Cross-Functional Collaboration
    Lead and mentor a team of Account Managers, coaching them to prioritize digital volume and growth in every retailer conversation.
    Serve as the internal authority on digital sales data, aligning IT, Brand, and Finance teams around digital volume targets.
    Manage external media and performance agencies to ensure strategies are focused and optimized for conversion.


EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

  • EXPERIENCE, KNOWLEDGE, & EDUCATION (IF APPLICABLE) REQUIRED
  • 8+ years eCommerce account management experience preferably with experience leading strategic planning across teams and Brick & Click
  • Experience in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries preferred
  • Strong leadership presence with excellent communication and active listening skills
  • Advanced strategic thinking, planning, financial management, decision-making, sales presentation, and negotiation skills
  • Innovative, solution-oriented mindset and ability to drive collaboration across diverse functional groups to achieve goals
  • Passion to contribute to the culture of Red Bull
  • Experience working with Digital Advertising Agencies
  • Advanced strategic thinking, planning, financial management, decision-making, sales presentation, & negotiation skills
  • Innovative, solution-oriented mindset and ability to drive collaboration across diverse functional groups to achieve goals
  • Self-motivated and able to work independently
  • Must be extremely proficient in software packages (Microsoft Excel and PowerPoint) & capable of mastering internal systems (CPM, SAP/BI)
  • Travel 50-60%
  • Permanent
  • Benefits eligible


WHERE YOU'LL BE BASED

Santa MonicaCalifornia, United States

United StatesRed Bull North America

JOIN THE TEAM

About Red Bull

Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 7.5 billion cans sold in a year (as of 2019). Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng, which was first introduced and sold in Thailand by Chaleo Yoovidhya. He took this idea, modified the ingredients to suit the tastes of Westerners, and, in partnership with Chaleo, founded Red Bull GmbH in 1987. Red Bull is sold in a tall and slim blue-silver can, and is marketed through advertising, events (Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (Red Bull Racing, Scuderia AlphaTauri, FC Red Bull Salzburg, New York Red Bulls, Red Bull Brasil, RB Leipzig, EC Red Bull Salzburg, Red Bull Ghana), celebrity endorsements, and music, through its record label Red Bull Records.
Learn more about Red Bull
Size
12,000 employees
Industry
Food & Beverages
* Ladders Estimates

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