Mission North

Director, Digital Strategy, Social & Creator Program

Mission North • $135K — $155K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10-12 years of experience in leading digital/social strategy at a cutting-edge agency or fast-growth tech brand; PR agency experience preferred.
  • Proven success in driving business development for integrated digital programs.
  • Expertise across sectors like enterprise technology, fintech, health, and media/marketing technology; consumer tech experience is advantageous.
  • Experience executing cohesive paid, owned, and earned digital campaigns with measurable impact.
  • Strong background in managing creator/influencer relationships and talent contract negotiations, with knowledge of compliance (FTC guidelines).
  • Demonstrated ability to establish KPIs and translate metrics into business outcomes for executives.
  • Proficiency with AI tools for content workflow and familiar with social listening/analytics suites.

Responsibilities

  • Shape and scale digital and PR programs by partnering with senior leadership.
  • Identify business development opportunities and actively pitch to win new clients.
  • Lead the design of integrated strategies for cross-channel digital and content marketing.
  • Serve as a trusted advisor to clients, enhancing relationships with senior stakeholders.
  • Build scalable campaign models to maximize content reach and drive measurable outcomes.
  • Oversee strategic direction for paid social efforts and ensure alignment with organic campaigns.
  • Champion data-driven insights to inform storytelling and strategic recommendations.
  • Manage the end-to-end strategy for creator and influencer programs, ensuring compliance and effective talent selection.

Benefits

  • Recognition for hard work with opportunities for advancement.
  • Competitive compensation package including profit sharing and professional development stipend.
  • 401(k) matching program to support financial planning.
  • Comprehensive healthcare benefits and wellness support.
  • Paid parental leave and generous paid time off.
Full Job Description
Qualifications include:
  • 10-12 years of experience leading digital and social strategy at an innovative agency and/or fast-growth technology brand (PR agency experience preferred).
  • A successful track record of driving business development - building, selling, and activating high-profile integrated digital programs that grow client scopes and win new prospects.
  • Expertise across enterprise technology, fintech, cloud/infrastructure, health, and/or media/marketing technology. Consumer tech experience is a plus.
  • Experience running successful paid, owned, and earned digital campaigns, with the ability to connect them into cohesive, measurable strategies.
  • Experience managing creator/influencer relationships, negotiating talent contracts, compliance (FTC guidelines), and understanding creator monetization.
  • Proven track record of building brand advocacy programs or managing owned creator communities.
  • Proven ability to define KPIs, establish attribution models, and translate social/creator metrics into business impact for executive stakeholders.
  • Experience leveraging AI tools for content workflow or familiarity with enterprise social listening/analytics suites (e.g., Sprinklr, Sprout Social, Brandwatch).
  • Strong communication and presentation skills, with an unshakeable ability to navigate high-stakes client dynamics, handle objections, and align conflicting stakeholder groups.
  • Deep PR acumen with the ability to bridge earned, owned, and social.
  • Entrepreneurial mindset - a builder, not just a manager - with the vision to grow offerings and the operational rigor to scale them.
  • An empathetic leader who can bring the best out of people, balancing high standards with coaching and mentorship.
  • Bachelor's degree required.


Move with Purpose

Day-to-day you will:
  • Shape and scale programs by partnering with senior leadership to set the vision and oversee the evolution of our digital, social, and PR programs.
  • Drive business development and growth as an engine for the Studio, identifying new opportunities with existing clients and hands-on pitching to win new business.
  • Design integrated strategies, leading the conceptualization and direction of cross-channel digital/social and content marketing programs for high-growth tech brands.
  • Serve as a senior counselor and trusted advisor to clients, elevating relationships with senior stakeholders to build trust and deeper engagements.
  • Amplify impact by building scalable campaign models that maximize content across multiple channels to multiply reach and drive measurable outcomes.
  • Oversee paid and performance efforts, providing strategic oversight for paid social to ensure it complements organic and earned activations.
  • Lead measurement and insights, championing data-driven storytelling and analytics to fuel insight-driven recommendations.
  • Oversee the end-to-end strategy for high-profile creator and influencer programs, including frameworks for talent selection, contract negotiation strategies, and strict compliance (FTC) oversight.
  • Be a market leader by staying ahead of industry trends and platform shifts, translating change into actionable frameworks for clients and the agency.
  • Elevate growth and new business by leading digital and content strategy in presentations, showcasing agency capabilities to prospects.
  • Mentor and build talent, coaching, resourcing, and inspiring team members to develop the next generation of digital leaders.


Great Minds, Don't Think Alike
  • We've built an award-winning culture of curiosity and experimentation. Mission North is a Fast Company Most Innovative Company, ranking #3 in its inaugural PR and Brand Strategies category.
  • We foster a culture of lifelong learning and personal growth, supporting employees in their professional development.
  • Recognition for hard work is at the heart of our culture, with opportunities for advancement and rewards.
  • We invest in our people, offering a competitive compensation package, profit sharing, 401K matching program, professional development stipend, and comprehensive benefits.


Compensation

Actual compensation within the pay range will be decided based on factors including, but not limited to, skills and prior relevant experience.

Mission North cares about you and your overall well-being, and that's why we offer a comprehensive benefits package, for full-time employees, that includes healthcare benefits, a 401(k) plan including an employer match, short-term and long-term disability coverage, basic life insurance, wellbeing benefits, paid time off, paid parental leave, and several paid holidays, among others.

Pay Range: Expected Salary range depending on experience: $135,000-$155,000 not including annual profit sharing bonus.

About Mission North

Mission North is a marketing and communication services agency that helps brands connect with their audiences through creative storytelling and strategic planning. The company was founded in 2018 and has a team of experienced professionals who specialize in branding, content creation, social media, and public relations. Mission North works with a variety of clients, including Fortune 500 companies, start-ups, and non-profit organizations. The company is committed to delivering high-quality work and building long-term relationships with its clients.
Learn more about Mission North
Size
50 employees
Industry

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