Director Digital Strategy & Integrated Visibility
BRG Communications | Hybrid - Alexandria, VA
We are seeking a strategic, entrepreneurial digital leader to help strengthen integrated client programs, guide implementation teams, support agency growth, and help shape BRG's next phase of evolution.
About the Role
The Director Digital Strategy & Integrated Visibility will lead BRG's integrated visibility and engagement capabilities across paid, owned, earned, organic, search, AI-driven discovery, content strategy, and digital experience.
This role partners closely with account teams, creative, research and insights, operations, and executive leadership to strengthen integrated communications programs and future-facing agency capabilities.
The ideal candidate is equally comfortable:
- providing senior-level client counsel
- guiding integrated visibility and engagement strategy
- leading cross-functional collaboration and implementation
- supporting new business growth and pitches
- translating emerging trends into practical recommendations
- helping build scalable agency capabilities over time
Key Responsibilities
- Lead integrated visibility, engagement, and amplification strategies across search, AI discovery, paid, content, and digital ecosystems
- Advise clients on audience visibility, discoverability, engagement, and integrated communications strategy
- Partner with account leadership to strengthen integrated client programs
- Oversee integrated paid media efforts across search, social, display, streaming/CTV, and emerging platforms
- Provide strategic oversight for website strategy, UX, content visibility, and digital storytelling
- Support agency growth, new business strategy, and integrated capability development
- Collaborate across account services, research and insights, analytics, creative, operations, and business development teams
Qualifications
- 8-12+ years of experience in digital strategy, integrated communications, or agency leadership
- Strong understanding of modern search ecosystems, AI-driven discovery, and integrated visibility strategy
- Experience leading integrated paid, owned, earned, and organic digital programs
- Strong executive presence and client counsel skills
- Entrepreneurial mindset with interest in helping build and evolve agency capabilities
- Healthcare, wellness, association, or mission-driven sector experience preferred
Why BRG
This role offers the opportunity to help shape the future direction of an award-winning agency while working directly alongside executive leadership and integrated client teams.
Benefits include:
- Hybrid and flexible work environment
- Generous PTO and Summer Hours
- 100% employer-paid healthcare and dental coverage
- 401(k) with employer match
- Professional development support
- Better Living Bucks program
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required for this role.
