Director, Digital Marketing-Mkt Svcs-FT-Days-BHC #29245

Broward Health

$90K — $120K *
Healthcare
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing, communications, business, or a relevant major required.
  • Master's degree preferred, indicating a value on higher education.
  • 7-10 years of experience in digital marketing with leadership responsibilities needed.
  • Experience in healthcare marketing is preferred, setting this job apart in a niche industry.
  • Proven ability to manage and implement digital strategies effectively.

Responsibilities

  • Oversee the creation and execution of the digital marketing strategy.
  • Collaborate with marketing, communications, and creative teams.
  • Enhance brand awareness through various digital platforms.
  • Manage website content and customer relationship management tools.
  • Develop, optimize, and analyze digital marketing campaigns.
  • Aim to create exceptional patient experiences via digital channels.

Benefits

  • Collaborative work environment across various teams.
  • Opportunity to shape the organization’s digital presence and patient experience.
  • Leadership role in a healthcare-focused company with a strong community impact.
Full Job Description
Broward Health Corporate Spectrum

Shift: Shift 1

FTE: 1.000000

Summary:
Oversee the research, planning, development, implementation, and management of the system's digital marketing strategy. This position will work collaboratively with the marketing, communications, and creative teams to enhance and promote the organization's brand awareness and services through website, customer relationship management tool, and digital marketing campaign development, optimization, and analysis. This individual will create an exceptional patient experience that begins and ends with digital interfaces.

Education:
Essential:
* Bachelor's degree in marketing or communications, business, or relevant major is required.
* Master's degree preferred.

Experience:
* Seven to ten (7-10) years of related experience, including leadership required.
* Digital marketing experience required; healthcare marketing preferred.

Visit us online at www.BrowardHealth.org or contact Talent Acquisition

*Bonus Exclusions may apply in accordance with policy HR-004-026

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