About the RoleGlean is seeking a strategic, analytical, and execution-oriented Director, Digital Marketing to lead the digital growth engine for our Enterprise AI platform. This leader will own Glean's digital channels, web experience, and performance strategy, connecting audience insights and company priorities to measurable engagement, qualified pipeline, and revenue impact.
You will:- Define Glean's global digital marketing strategy across paid media, search, website, email, social, retargeting, and emerging digital channels.
- Own digital performance goals and reporting, connecting channel activity to qualified engagement, meetings, pipeline, revenue, efficiency, and return on investment.
- Lead paid media strategy across platforms such as Google Ads, LinkedIn, programmatic, and video, including audience strategy, budget allocation, forecasting, agency management, creative testing, and optimization.
- Partner with Demand Generation, ABM, Field Marketing, Product Marketing, Sales, SDRs, Marketing Operations, RevOps, Web, Content, and Creative to build integrated full-funnel programs.
- Own the website and conversion optimization roadmap, improving messaging, user experience, landing pages, forms, calls to action, personalization, and conversion paths.
- Build a disciplined experimentation program across audiences, messaging, offers, creative, media mix, landing pages, and funnel experiences.
- Advance Glean's visibility across traditional search and AI-driven discovery through SEO, answer engine optimization, generative engine optimization, structured content, and technical foundations.
About you:- 10+ years of digital, growth, performance, demand generation, or revenue marketing experience, including leadership experience in B2B SaaS, enterprise technology, or AI.
- Proven success building multi-channel digital programs that drive qualified pipeline, revenue, and efficient growth in a complex, sales-led environment.
- Deep experience across paid search, paid social, programmatic or display, retargeting, web marketing, CRO, experimentation, SEO, analytics, and campaign operations.
- Experience developing account-based digital programs and partnering with Sales, SDRs, ABM, Field Marketing, Product Marketing, Demand Generation, and RevOps.
- Strong analytical and business acumen, with experience connecting digital performance to conversion rates, pipeline, revenue, attribution, forecasting, and ROI.
- Demonstrated ability to lead teams, manage budgets and agencies, influence senior stakeholders, and bring structure to ambiguity.
- AI-fluent and hands-on, with a track record of using AI to improve marketing strategy, personalization, analysis, reporting, and team productivity.
Location:- This role is hybrid (4 days a week in San Francisco or Mountain View office)
Compensation & Benefits:The standard base salary range for this position is $253,000 - $291,500 annually. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for variable compensation, equity, and benefits.
We offer a comprehensive benefits package including competitive compensation, Medical, Vision, and Dental coverage, generous time-off policy, and the opportunity to contribute to your 401k plan to support your long-term goals. When you join, you'll receive a home office improvement stipend, as well as an annual education and wellness stipends to support your growth and wellbeing. We foster a vibrant company culture through regular events, and provide healthy lunches daily to keep you fueled and focused.
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AI-First Mindset at Glean:At Glean, AI fluency is core to how we work and we're committed to ensuring every new hire feels confident integrating AI into their everyday work.
As part of the interview process, you'll complete a brief AI-focused exercise or discussion so we can understand how you think about, design, and use AI to drive impact in your role. Feel free to reference any tools, platforms, or workflows you use today - prior Glean experience isn't required.
