Qualifications

• Proven success in a high-growth, direct response B2C startup, preferably in Fintech or Insurtech.
• Deep expertise across digital marketing platforms like Meta/Instagram, Search, Snapchat, TikTok, YouTube, and Display.
• Ability to autonomously prioritize and learn in a fast-paced startup environment.
• At least 8 years in direct response marketing with 5+ years focusing on performance marketing for user acquisition.
• Advanced skills in MS Excel, with proficiency in business intelligence tools like Tableau for insights.
• Comfortable balancing high-level strategy with hands-on optimization tasks.
• Experience collaborating with AdTech and Data teams for platform requirements and metrics.”],
• responsibilities
• Strategically lead and execute all digital paid channel activities to meet budget and growth targets.
• Monitor and optimize channel performance monthly and weekly to achieve key metrics.
• Work closely with internal teams to ensure streamlined operations and effective channel management.
• Manage and improve relationships with external partners for optimal performance.
• Conduct in-depth analysis of channel performance, implementing actionable recommendations quickly.
• Drive innovation through rigorous testing and strategic recommendations based on results.
• Stay updated on industry trends and best practices as the digital channel subject matter expert.

Responsibilities

• Given the startup nature of Ethos, this role offers a unique opportunity for substantial impact, influencing the company’s growth trajectory in the critical domain of digital marketing. As a Director, you would not just oversee but also innovate within your strategies, which can be less common in larger, more established companies where processes may be more rigid.
• The emphasis on deep collaboration with various stakeholders—spanning creative, analytics, growth product, and even external partners—highlights Ethos' commitment to cross-functional teamwork, ensuring a holistic approach to digital marketing that can enhance both personal and organizational growth.
• This role demands a blend of strategic vision and practical execution, appealing to those who enjoy both high-level planning and the intricacies of day-to-day digital marketing management. It positions you as a leader not just in directing campaigns, but also in the innovation of marketing processes.
• The company's focus on performance management means you will have clear metrics for assessing success and opportunities for continuous improvement, unlike many roles where such clarity can be lacking.
• The requirement for rigorous testing and data-driven decision-making ensures that you will be part of a forward-thinking culture that prioritizes adapting to market changes and optimizing results over complacency.

Benefits

• Comprehensive health, dental, and vision plans.
• Generous paid time off and sick leave policies.
• Flexible work arrangements that promote work-life balance.
• Opportunities for professional development and continued education.
• Wellness programs to support employee health and vitality.