Director Digital Marketing D2C Growth

BluZinc

• $120K — $150K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in growth marketing, preferably in D2C/B2C digital environments.
  • Proven track record in managing and optimizing paid ads and digital channels.
  • Experience with eCommerce strategies and conversion rate optimization.
  • Strong analytical skills to drive ROAS and CAC efficiency improvements.
  • Familiarity with brand development in health and wellness industries is a plus.

Responsibilities

  • Own and optimize all key digital marketing channels to enhance customer acquisition and retention.
  • Develop and lead innovative growth strategies to improve return on ad spend (ROAS) and customer lifetime value.
  • Conduct A/B testing and implement creative messaging to maximize conversion rates.
  • Collaborate with the leadership team to drive the brand's transformation during its growth phase.
  • Experiment with new marketing tactics to find effective ways to engage consumers.

Benefits

  • Remote work arrangement for flexibility and work-life balance.
  • Opportunity to contribute to an innovative brand in the health and wellness industry.
  • Gain leadership experience while working with a world-class team.
  • Chance to drive meaningful change in the health supplement sector.
Full Job Description
Job Description
Director of Growth Marketing, remote USA based job opening. Help Build the Future of Health and Wellness in an independent consume brand with global reach. Are you a proven D2C/B2C Digital Marketplace expert in growth marketing, with examples of success in Paid Ads, Web, eCommerce, Social, and Email? Have you helped Spotlight companies scale rapidly while maintaining brand authenticity and consumer trust?

This is your chance to lead and execute a full-funnel growth marketing strategy for an innovative health and nutritional supplements brand that's on a mission to grow from small to medium size over the next 3-5+ years - while staying true to its organic, natural, and low-intervention approach from Seed to Shelf to Prevention or Cure.

Your Impact

  • Own and optimize all key digital marketing channels to scale customer acquisition & retention.
  • Create & lead growth strategies that increase ROAS, CAC efficiency, and customer lifetime value.
  • Innovate & experiment-A/B testing, creative messaging, conversion rate optimization, and funnel building.
  • Collaborate with a world-class leadership team and drive the brand's transformation in the next phase of growth.


Ready to Lead, Do & Scale?

If you're a Spotlight-caliber Growth Marketing role ready to make a real impact in the health and wellness space, we want to hear from you.

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