Director, Demand Generation

We are looking for a talented Demand Genration Leader to join our growing global team at Sectigo. This is a chance to build an integrated campaign motion at Sectigo. The Director, Demand Generation leads Sectigo's demand generation strategy and drives pipeline growth through integrated, multi-channel marketing campaigns. This individual owns Marketing's pipeline number, partners closely with sales and marketing leadership to build campaigns that work across digital, field and partner channels, and leads the team that delivers them. This individual should have a strong background in B2B SaaS marketing, deep expertise in account-based demand generation, and a track record of building and scaling revenue-driven programs. Here are the core functions, responsibilities, and expectations for this role: • Own Marketing's pipeline number - Accountable for the pipeline Marketing creates, orchestrating demand across digital, field and partner channels so they work together to hit the number. • Define and lead integrated campaigns - Design and deliver integrated, multi-channel campaigns for net new, installed base and partner motions, supported by playbooks and templates that teams can run consistently. • Set the account-based strategy - Define how Sectigo selects, tiers and engages target accounts, using intent and account data to direct programs in partnership with sales, and operate demand on the Demand Unit Waterfall or a similar model. • Align sales and marketing - Establish a seamless collaboration framework with sales, pipeline conversion and product marketing so campaigns, follow-up and account plans work as one. • Leverage technology to scale demand - Lead the use of marketing automation, intent and ABM platforms to execute targeted campaigns at scale. • Measure, budget and refine - Define KPIs and reporting to track pipeline, conversion and cost per pipeline dollar, manage demand program investment, and continuously optimize based on data insights. • Grow the installed base - Lead lifecycle and customer marketing programs that increase renewal, expansion and customer loyalty. • Lead and develop a high-performing team - Build and mentor campaign and customer marketing managers, fostering a culture of accountability and performance excellence. • Stay ahead of market trends - Monitor industry trends, including AI-enabled demand, and bring tested new tactics into our campaigns. • Additional tasks associated with this position may be assigned in response to company initiatives and business needs. More information about this role: • This is a full-time position working in a hybrid model and reporting to our Scottsdale office at least 3-4 days a week. • The targeted compensation package for this role is between USD 160K and 180K plus a bonus structure, subject upon internal equity and years of experience. We may make further adjustments through an approval process if the targeted compensation range needs to be modified based on business needs and market trends. Qualifications Education: • Bachelor's degree in Marketing or a related field is strongly recommended. MBA and/or advanced degree is preferred. Experience: • Minimum of 10+ years in B2B demand generation, with 5+ years in a leadership capacity is required. Ideal Candidate Profiles, Talents, and Desired Qualifications: • Strong background in B2B SaaS and/or security software industries. • Proven expertise in account-based demand generation, including running demand on a waterfall or demand unit model. One-to-one ABM experience is a plus. • Experience designing and delivering integrated, multi-channel campaigns across digital, field, partner and lifecycle programs. • Working knowledge of marketing automation and CRM tools (e.g., Salesforce, HubSpot) and intent or ABM platforms (e.g., 6sense, Demandbase). • Deep understanding of enterprise sales cycles and complex account dynamics, with a track record of owning a pipeline number alongside sales. • Strategic thinker with a revenue-driven mindset and a track record of driving measurable business outcomes. • Exceptional leadership and team-building skills, with the ability to inspire and influence cross-functional teams. • Outstanding communication and presentation skills, with the ability to engage and persuade senior stakeholders. • Highly analytical and data-driven, comfortable applying AI to translate insights into actionable strategies. Additional Information Videos To Watch https://www.youtube.com/watch?v=R2zvMKayp8I