Direct Supply, Inc

Director, Customer Experience & Events

Direct Supply, Inc • $125K — $150K *
Business Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years in leading B2B customer events and experiences
  • 5+ years in leadership with team capability development
  • Proven success in cross-functional work with senior leaders
  • Budget management and investment priority alignment experience
  • Data-driven decision-making for strategy and improvement

Responsibilities

  • Lead strategy for customer experience and events portfolio
  • Evolve events to a scalable customer experience capability
  • Oversee customer experience at Direct Supply locations
  • Align customer experience with Marketing and Sales priorities
  • Develop experiences that connect products to customer needs
  • Manage trade show and sponsorship strategy
  • Own the Customer Experience and Events budget
  • Establish effectiveness measures for planning and results
  • Seek opportunities for technology and AI enhancements
  • Lead and develop a high-performance team

Benefits

  • Generous benefit package included
  • Opportunities for career growth and professional development
  • Collaborative and innovative work environment
  • Engagement with technology and AI advancements
  • Impactful role in shaping customer experience strategy
Full Job Description
Position Summary:

In the Director, Customer Experience & Events position, you'll lead how customers experience Direct Supply in person, from customer visits and events to industry trade shows and executive engagements. You'll lead a team of customer experience professionals and shape the strategy, standards and capabilities that evolve an established events function into a scalable customer experience capability that brings our solutions to life, deepens customer relationships and supports business outcomes.

Skills Needed:
  • Set Direction & Strategy - Define where we are heading, why it matters, and what is needed to achieve results. Turn ambiguity into clear priorities and connect day-to-day work to strategy. Use a whole-system view to balance customer, business, capability, and long-term implications and focus teams on the highest-impact opportunities.
  • Exercise Judgment & Own Decisions - Navigate complex, cross-system tradeoffs involving business outcomes, risk, speed, and long-term impact. Use critical thinking to determine where human review or escalation is required, challenge assumptions, and take ownership for results and decisions.
  • Design & Scale Work Systems - Design how people, processes, decisions, data, technology, and AI work together. Redesign workflows, clarify roles and decision rights, remove friction, create feedback loops, and build scalable work systems that improve the whole system for quality, speed, customer experiences, and results at scale.
  • Mobilize Leaders & Teams - Align leaders, stakeholders, and teams across functions, dependencies, and competing priorities. Build commitment to shared outcomes, navigate dynamics, remove systemic barriers, and drive coordinated execution and transformational change.
  • Lead & Build Capability - Engage, develop, and recruit top talent with domain depth, systems thinking, AI fluency, and the adaptability needed for the future. Create the context, coaching, feedback, tools, accountability, and culture that enable people and systems to raise the bar and scale impact over time.


What You'll Do and Impact:
  • Lead the strategy for Direct Supply's customer experience and events portfolio, including customer events, customer and executive visits, trade shows, sponsorships and other in-person customer engagements, aligning experiences to customer needs and business priorities.
  • Evolve the function from event execution to a broader customer experience capability by establishing consistent standards, processes and ways of working that allow the team to scale.
  • Lead the strategy and continued evolution of the customer experience at Direct Supply locations, including the Main Campus and Innovation & Technology Center.
  • Partner with Marketing, Sales, business and executive leaders to align customer experience priorities, plans and investments across Direct Supply.
  • Develop experiences that connect Direct Supply's products, technology, solutions and expertise to customers' business needs.
  • Lead trade show, sponsorship and external event strategy, including participation, experience and investment priorities.
  • Own the Customer Experience and Events budget and partner with Vice Presidents to align priorities, make investment decisions and manage spend.
  • Establish reporting and measures of effectiveness across customer visits, events and trade shows, using customer, engagement and business data to improve planning, follow-up and results.
  • Identify opportunities to use technology, automation and AI to improve planning, personalization, productivity and measurement.
  • Lead, coach and develop a team, establishing clear expectations and building the capabilities and accountability needed for consistent execution and greater team capacity.


Experience:
  • 10+ years of experience leading sophisticated, technology-forward B2B customer events and experiences.
  • 5+ years of people leadership experience, including developing Partners, building team capabilities and establishing clear accountability for results.
  • Track record of success developing customer experience and event strategies and leading complex, cross-functional work with senior and executive leaders.
  • Experience managing budgets and aligning investment priorities and tradeoffs with senior and executive leaders.
  • Experience using customer, event and business data to inform strategy, investment decisions and continuous improvement.


Additional Items of Interest:
  • Experience translating complex technology, products or solutions into engaging customer experiences.
  • Experience applying technology, automation or AI to improve experience planning, personalization, productivity or measurement.

Job to be performed in the location listed. Generous benefit package available.

About Direct Supply, Inc

Direct Supply, Inc. is a supplier of equipment, eCommerce and service solutions to the senior living industry. The company offers a wide range of products and services including furniture, housekeeping, food service, maintenance, and technology solutions. Direct Supply, Inc. is headquartered in Milwaukee, Wisconsin and was founded in 1985.
Learn more about Direct Supply, Inc
Size
2,000 employees
Industry
Founded
1985

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