Director Customer and Integrated Marketing

Title of Role: Director Customer & Integrated Marketing

Department: NA Commerce

This role is responsible for developing and executing innovative integrated marketing strategies that connect sales, product, and brand to elevate Yogi across retail and digital channels while strengthening relationships with key retail partners. Leading the development of in-store and online marketing campaigns, promotions, retail media, and visual merchandising programs designed to drive shopper engagement, enhance the consumer experience and ultimately increase sales,

WHAT YOU'LL OWN:

Integrated Marketing Strategy and Execution

• Develop the integrated marketing vision, roadmap, and annual activation strategy in alignment with overall brand, commercial, and business objectives
• Lead the execution of integrated marketing strategies across retail and digital channels
• Partner with sales to develop joint business plans with key retail accounts, ensuring alignment on promotional activities, new product launches, seasonal campaigns, and omnichannel activation
• Leverage shopper insights and data to identify opportunities for growth and develop targeted integrated marketing initiatives that resonate with consumers and customers

Campaign Management

• Oversee the creation and rollout of online and in-store activations, including retail media, point-of-sale materials, displays, digital screens, and sampling programs
• Develop promotional calendars and coordinate campaign timing to maximize impact and align with key retail events, holidays, and product launches
• Continuously evaluate campaign performance and optimize plans to maximize commercial impact and return on investment

Commercial Partnerships and Collaboration

• Build and maintain strong relationships with key retail partners and internal cross-functional stakeholders
• Collaborate with retail buyers, category managers, merchandising teams, and sales to secure premium shelf space, promotional opportunities, and integrated customer marketing initiatives
• Serve as the strategic marketing partner to commercial teams, ensuring alignment across customer priorities, integrated marketing strategies, and business objectives

Team Leadership and Development

• Lead, mentor, and develop a team of marketing professionals, fostering a culture of creativity, collaboration, accountability, and continuous improvement
• Build organizational capability by ensuring the team has the tools, processes and resources necessary to execute successful integrated marketing programs

Performance Tracking and Reporting

• Establish and track key performance indicators for integrated marketing activities, including sales growth, retail media performance, traffic, ROI, and consumer engagement
• Analyze the effectiveness of campaigns and provide actionable insights to senior leadership and key stakeholders

WHAT YOU KNOW AND HAVE EXPERIENCED:

• Minimum of 8+ years of relevant work experience in integrated marketing, shopper marketing, retail marketing, customer marketing, or commercial marketing
• Experience in the FMCG sector preferred
• Experience leading the development of integrated marketing strategies across shopper marketing, retail media, promotional campaigns, product launches, digital activation, and brand execution
• Demonstrated success leading high-performing teams and influencing cross-functional organizations in a fast-paced, dynamic environment

YOU'LL BE A GREAT FIT:

• Strong critical thinking ability to navigate and solve complex problems
• Solid work ethic, self-starter, and result-oriented
• Natural ability to develop strong, trusting relationships
• Enjoys collaborating with cross-functional partners
• Responsible and a high degree of ownership
• Thrives in an ever-changing work environment
• Effectively managing a multitude of work responsibilities
• Balances attention to detail and swift execution

WHAT WE DO:

We manufacture Yogi and Choice Organics brand products. Yogi has over 40 tea blends made from 140 exotic spices and botanicals sourced from 100% non-GMO growers around the globe. These herbal, green, and black teas are formulated for delicious taste and healthful benefits. Choice Organics offers a collection of organic traditional tea, herbal tea, and unique, flavorful organic tea blends. Choice teas are sourced exclusively from 100% organic and non-GMO growers around the world and are beautifully balanced to perfection for a full-flavored taste experience.