Understanding of asset and video best practices across digital and print
Attention to detail
Creative and strategic mindset
Strong cross-functional partnership skills
Strong brand understanding and taste level
Prior luxury and beauty experience preferred
Responsibilities
Ideate, execute, and deliver brand content across various channels
Manage all aspects of model shoot production including casting and booking
Collaborate with external Creative Directors and agencies for campaign shoots
Research and outreach to new talent for photo and video projects
Produce in-house editorial content and special projects to drive engagement
Ensure content meets performance expectations while adhering to brand guidelines
Oversee and negotiate annual photo and video budgets and contracts
Benefits
Robust health benefits
Wellness perks
401k plan
Paid parental leave
Full Job Description
Position Summary
Reporting to the Head of Content, the Director, Creative Content Production is responsible for producing visual brand assets (stills and moving image) across new campaigns and core, as well as Westman Atelier social channels. This role reports directly to the Head of Content.
Responsibilities:
Ideate, execute and deliver Westman Atelier brand content (video and photo) across digital, marketing, social and retail.
End to end ownership of all model shoot production including casting, photo booking and production including campaigns, PDP, product launches, and social.
Partner with external Creative Director and/or agencies to execute campaign shoots and receive sign off from founders and CMO.
End to end ownership of PDP model shoots production including casting, photo booking, production, post pro, etc
Present talent and concepts to founders and CMO for sign off
Research and outreach to new talent (directors, photographers, stylists, set designers, etc) for photo, video and casting.
Produce in house editorial content and special projects inclusive of Gucci content to drive engagement, brand and revenue in partnership with Social team.
Ensure low fi and high fi content meets channel performance expectations while maintaining brand guidelines
Liaise with Post Production Manager on all aspects of post including photo and video editing, retouching and communicating with art and store design teams for final layouts
Oversee and negotiate content team annual photo and video budgets, usage rights and contracts with agencies, and invoicing.
Partner with creative and social team on execution of photo and video projects for various brand departments including marketing, sales, digital and social
Present annual photo shoot budget and other content budget line items to CMO
Partner with retail and education teams on content requests including, but not limited to special programs, founder led content and internal education videos
Requirements:
7+ years experience in a creative production role
Highly organized individual
Understanding of asset and video best practices across the digital and print brand space
Attention to detail
Creative and Strategic
Strong cross functional partnership
Strong brand understanding and taste level
Prior luxury and beauty experience preferred
Only candidates located in New York will be considered
Westman Atelier offers a holistic total compensation package designed to support employees in all aspects of life, including a robust suite of health benefits, wellness perks, 401k, and paid parental leave. The base salary for this position will range from $125,000 - $150,000. Exact compensation may vary based on job related skills, experience, and location.
