Breakthru Beverage Group

Director, Corporate Communications

Breakthru Beverage Group$126K — $170K *
Tampa, FL 33647In-Person
Business Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in communications, public relations, journalism, marketing, or related field
  • 10+ years of experience in corporate communications or public relations, especially in a leadership support role
  • Experience in both internal and external communications, including media relations
  • Proficient in digital communication tools and social media platforms
  • Strong analytical skills to measure communication effectiveness and apply learnings
  • Ability to engage and create communications tailored for diverse stakeholder audiences
  • Advanced skills in Microsoft Office, particularly PowerPoint and SharePoint/Teams

Responsibilities

  • Execute internal communications to align associates with corporate vision
  • Craft messages based on audience understanding to foster engagement
  • Edit and manage company intranet content, including announcements and social media posts
  • Produce a wide range of communication materials for executives and internal teams
  • Advocate for the Breakthru brand narrative in leadership communications
  • Identify and prioritize communication opportunities across the organization
  • Analyze communication effectiveness and report results to stakeholders
  • Provide support for major company events and initiatives

Benefits

  • Participation in a bonus program
  • Health care benefits
  • Life insurance
  • Time off benefits
  • 401(k) plan participation
  • Flexible hybrid work schedule from any Breakthru office location
Full Job Description
Are you a current Associate? To be considered, you must submit your application through the internal Career Portal (Jobs Hub). Click here to access.

Time Type:
Full time

Remote Type:

Job Family Group:
Human Resources

Job Description Summary:
In this role, Breakthru's Director, Corporate Communications will help protect & enhance the company's reputation with all stakeholders. This leader has excellent project management capabilities along with exceptional written and verbal communication skills. They support Breakthru's narrative deployment to/with key stakeholders to raise awareness and build thought leadership for the organization. This role helps execute a communications strategy that engages and inspires team members regarding the company's corporate strategy, progress, and direction-elevating the brand reputation and equity externally. The Director role plays a key part in Breakthru's mass communications process concentrated on rallying team members, which includes sharing perspectives and aligning key functional updates to the corporate strategy. The ideal candidate is organized, detail-oriented and thrives in a fast-paced, deadline-driven culture and has a proven track record in advising senior executives.
The Director, Corporate Communications shares timely updates regarding the full breadth of Breakthru's capabilities with key stakeholders, especially internal associates (office, sales, and operations). They ensure company messages align with business strategy and are articulated in a compelling and consistent manner. This role serves a primary facilitation role in the maintenance, implementation, and support of Breakthru's corporate website and Teams/SharePoint pages designed to keep stakeholders engaged on Breakthru's value proposition and abundant opportunities ahead. Therefore, a successful candidate must be digitally savvy and have a strong sense on how team members, customers, suppliers, and consumers receive and engage with corporate information.

Job Description:

This role follows a flexible hybrid schedule and can be performed from any Breakthru Beverage office location.

Job Responsibilities:
  • Supports the execution of internal communications to engage corporate, functional (including operations; drivers and warehouse associates), and market-based associates. Promotes alignment to corporate vision & mission and ensures consistent messaging across the organization through all internal & external channels.
  • Understands and represents audience and stakeholder views, interdependencies and needs, using this knowledge to craft messages, programs, and work that leads to stakeholder understanding, comprehension, and action.
  • Serves as primary editor of the company intranet SharePoint site and crafts company organizational announcements, social media posts, and executive communications including PowerPoint presentations, as well as the corporate news pages on the company website (BreakthruBev.com). This includes capturing & sharing success stories that articulate the unique value Breakthru provides supplier partners, customers, and communities, as well as team members living the brand.
  • Writes, edits, and produces internal and external communications content that supports the corporate strategy and executive leader needs, including all associate call materials, intranet content, newsletters, roundtable materials, presentations, video scripts, social content, etc.
  • Ensures the corporate narrative is incorporated into leader communications and serves as a key advocate for the Breakthru brand story.
  • Develops relationships with key stakeholders in HR and beyond to identify and prioritize upcoming communications opportunities that will advance the company's interests. This includes identifying issues, topics, trends, and events that can be leveraged across internal and external channels and managing the flow of key updates.
  • Analyzes and measures results of deployed communications to ensure learnings can be applied to future activities, reporting results and progress to key stakeholders.
  • Supports the continued development of processes, templates and toolkits that will assist other professionals in the business who support leader and market communications.
  • Provide communications support for Breakthru events, such as quarterly all associate calls, top leader calls, executive roadshows, and the AOP/Leadership Conference.
  • Other duties, as assigned by the jobholder's supervisor, may also be required.


Minimum Qualifications:
  • Bachelor's degree required in communications, public relations, journalism, marketing or related field
  • Minimum 10 years' experience in either corporate or agency environment in corporate communications, public relations and/or content marketing. Where they worked directly with company executives/leaders, supporting business communications activities including the development of corporate presentations, stories, editing of messaging/talking points, organizing and coordination of executive meetings, etc.
  • Experience in both internal and external (media relations/PR) corporate communications
  • Technically savvy professional including all forms of digital communication/engagement and social media platforms
  • Demonstrated business acumen, sound business judgment, and the ability to provide relevant, actionable, data-driven advice to management.
  • Understands the nuances across different stakeholder audiences including associate, supplier partner, customer, and communities, and can develop effective communications to engage each
  • Demonstrated intellectual curiosity, passion for problem solving, and strong diagnostic skills.
  • Ability to think critically, both quantitatively and qualitatively and apply excellent writing and editing skills
  • Ability to effectively meet deadlines and adapt in a fast-paced environment. Must be able to see projects to completion.
  • Proficient in Microsoft Office (especially strong in PowerPoint) and SharePoint/Teams
  • Proven ability to work with various stakeholders and teams across North America while balancing multiple priorities
  • Results-oriented, with a discipline of measurement around Key Performance Indicators (KPIs)


Preferred Qualifications:
  • Advanced degree in business or a related field
  • Experience working with agency partners
  • Experience with beverage alcohol industry


Physical Requirements:
  • While performing the duties of this job, the employee is regularly required to, stand, sit; talk, hear, and use hands and fingers to operate a computer and telephone


This job description is only a summary of the typical functions of this position, not an exhaustive or comprehensive list of all possible job responsibilities, tasks and duties. Responsibilities, tasks, and duties of individual jobholders may vary from the above description.

Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant's skills and prior relevant experience.

Salary Range: $126,000 - $170,000

This position is eligible to participate in a bonus program. Metrics and level of participation are determined annually.

This position is eligible for health care benefits, life insurance, time off benefits and participation in the Company's 401(k) plan

About Breakthru Beverage Group

Breakthru Beverage Group is a leading North American beverage distributor. The company was formed in 2016 through the merger of two family-owned distributors, Wirtz Beverage Group and Charmer Sunbelt Group. Breakthru Beverage Group operates in 14 states across the US and in Canada, and has a portfolio of over 7,000 brands, including wine, spirits, and beer. The company is committed to sustainability and has implemented several initiatives to reduce its environmental impact, such as using hybrid vehicles in its fleet and implementing energy-efficient lighting in its warehouses.
Learn more about Breakthru Beverage Group
Size
7,000 employees
Industry
Net Income
$100 million
Founded
2016
5 Year Trend
+5%
Revenue
$5 billion

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